Job Description

Google Ads Specialist(IT Service)- job post Daily Tour and Travel Pvt. Ltd Delhi, Delhi

Full job description
Roles & Responsibilities:

· Strategise, create, and manage effective Google Ads campaigns focused on lead generation for IT services (Web Development, Software Development, CRM/HRMS Development, etc.).

· Conduct detailed keyword research and competitor analysis to optimise ad performance.

· Create compelling ad copies, landing pages, and conversion funnels.

· Track and analyse campaign metrics to improve ROI and reduce CPC.

· Manage remarketing, display campaigns, and other Google Ads features effectively.

· Collaborate with the sales and business development teams to align campaigns with service offerings.

· Continuously A/B test ad creatives, landing pages, and targeting to improve conversion rates.

· Stay updated with Google Ads policies, trends, and algorithm changes to ensure best practices are followed.

Requirements:

· 5 to 6 years of hands-on experience in managing Google AdWords campaigns specifically for IT services and project-based lead generation.

· Proven track record of generating qualified leads in areas like web and software development, CRM, and HRMS projects.

· Strong knowledge of Google Ads tools, analytics platforms (Google Analytics, Tag Manager), and keyword planning tools.

· Experience with performance-based advertising strategies and funnel optimisation.

· Good understanding of technical offerings to effectively target and communicate with potential clients.

· Excellent communication skills and analytical mindset.

Preferred Skills:

· Google Ads Certification (Preferred)

· Basic understanding of SEO and conversion rate optimisation (CRO)

· Familiarity with landing page design tools (e.g., Unbounce, Elementor, etc.)

Job Types: Full-time, Permanent

Pay: ₹40,000.00 – ₹55,000.00 per month

Schedule:

Day shift
Fixed shift
Work Location: In person