Job Description

Sr. Email Developer (HTML, CSS and Eloqua) Gartner

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises three leading brandsCapterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

Job Brief:

Gartner Digital Markets is looking for a Lifecycle Marketing Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts. In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution for the Gartner Digital Markets.

What You Will Do:

Email Campaign Execution:

Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, re-engaged, surveys, and transactional emails.
Execute on email creation using HTML within approved Gartner Digital Markets approved email templates, imagery, and design
Set up campaign canvases to ensure the right audience receives the right email at the right time
Ability to set up new audience segments, use dynamic content, use dynamic fields to customize emails per guidance from Lifecycle leadership
Ensure all links have the correct UTM tagging using the Buyer Lifecycle or Vendor Lifecycle approved UTM parameters and UTM builder
Execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
Updating email HTML and templates to meet campaign requirements and copy structure
Updating and keeping up with the email marketing calendar of upcoming and completed campaigns.

Performance Tracking:

Ability to pull the performance metrics for email campaigns and analyze reports needed to identify opportunities to optimize email campaign effectiveness.

Segmentation Strategies

Demonstrated expertise in customer segmentation and analysis of subscribers
Demonstrated expertise in growing active email contact database through email nurture strategies

Experimentation/testing

Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results

Communication

Communicate frequently via Email, Slack, Coda (or comparable Project Management tool) and Microsoft teams to ensure this role is well integrated with the teams operations and processes

What You Will Need:

3-5+ years’ relevant email marketing experience
Hands-on experience in marketing automation platforms
Strong proficiency of HTML/CSS
Experience with Eloqua or equivalent Marketing Automation technology required (Salesforce Marketing Cloud, Braze, etc.)
Great written and verbal communication skills
Strong project management skills and exceptional attention to detail
Role: Marketing Automation Specialist
Industry Type: Miscellaneous
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate