Job Description

Digital Marketing Specialist

About Us:

BestInk.ca is a leading Canadian retailer of premium printer inks and toners. We are looking to expand our online reach and performance by hiring a skilled Digital Marketing Specialist based in India. Join a forward-thinking team and help grow a reputable e-commerce brand in the North American market.

Responsibilities:

Search Engine Optimization (SEO):

Conduct keyword research and competitor analysis
Optimize website content, structure, speed, and mobile responsiveness
Implement title tags, meta descriptions, schema, robots.txt, and sitemap
Create backlinks via:
Business listings
Blog and article submissions
Social bookmarking
Classified ads
Image/video/PDF submissions
Web 2.0, forums, and Q&A platforms
Meta Ads (Facebook & Instagram):

Set up and manage ad campaigns (Post Boost, Lead Generation, Website Traffic)
Integrate Facebook Pixel
Design creative static and video ads
Write high-converting ad copy
Setup retargeting, lookalike audiences, and A/B testing
Monitor and optimize performance
Google Ads:

Conduct keyword research and competitor analysis
Create and manage ad campaigns (Search, Display, Shopping)
Setup conversion tracking, audience targeting, and extensions (Callout, Sitelinks, etc.)
Build multiple ad groups and copies
Monitor and report ad performance monthly
Analytics & Reporting:

Set up and manage Google Analytics, Google Search Console, and Meta reporting
Deliver monthly performance reports with actionable insights
Requirements:

Minimum 5 years experience in digital marketing
Hands-on experience with Google Ads, Facebook/Instagram Ads, SEO tools
Proficiency in Google Analytics, Tag Manager, and webmaster tools
Experience with backlink building and content submissions
Strong written English communication
Knowledge of tools like Canva, Meta Business Suite, SEMrush or Ahrefs (preferred)
Ability to work independently and provide regular updates
Nice to Have:

Experience working with international (especially Canadian or US-based) clients
Basic graphic/video editing skills for social media creatives
Shopify experience
Perks:

Fully remote position
Flexible working hours
Opportunity to work with an international brand
Long-term contract opportunity
How to Apply:

Please apply with your updated resume, portfolio of past campaigns or work, and a brief cover letter explaining why you’re a good fit for this role. You can email resume and cover letter to info@inkhouse.ca

Job Type: Full-time

Pay: ₹50,000.00 – ₹75,000.00 per month

Benefits:

Flexible schedule
Paid time off
Schedule:

Monday to Friday
Work Location: Remote