Job Description

Audience Syndication Specialist

Job highlights
Experience in digital marketing with strong project management and troubleshooting skills

Implement and track audience syndication, manage 1P and 3P audiences across digital platforms, and collaborate with media teams
Job match score

Early Applicant

Key Skills

Location

Work Experience

6 – 10 Years

1 Vacancy

Not disclosed

Hiring office located in Bengaluru

Remote
Must have key skills
Audience Syndication
Other key skills
digital marketing,campaign management,project management,troubleshooting,Microsoft Excel
Job description
What you’ll do
The Audience Syndication Specialist will ensure the successful implementation and tracking of audience syndication to meet campaign objectives.

They will play a crucial role in executing media strategies by creating, managing, and syndicating 1st party (1P) and 3rd party (3P) audiences across various digital platforms. This role requires excellent communication skills, the ability to troubleshoot audience-related issues, and collaboration with media team members across programmatic, social, and search channels.

Shift Timing: 6.30 PM IST – 2.30 AM IST (EST Hours)

Key Responsibilities:

Understand the fundamental for creating 1P and 3P audiences as defined by media strategies and supporting tactics.
Document audience components in the audience tracker, including:
Audience name
Audience size
Platform syndication
Frequency of syndication
Monitor ZMP (Zeta Marketing Platform) to ensure proper audience syndication.
Syndicate audiences** to digital platforms and ensure they align with campaign strategies.
Communicate with media team members (programmatic, social, and search) when appropriate, including:
Audience name
Date of syndication
Ensure audience syndication happens as planned, making necessary extensions if required.
Conclude audience syndication by stopping syndication when it is no longer needed.
QA and troubleshoot audience errors, addressing issues promptly to minimize disruptions.
Input and update tickets, including escalations as necessary.
Collaborate with media leads to address questions and provide clarity on audience syndication.
Perform manual updates for Bing syndication when contracts include this requirement.
Required Skills & Qualifications:

Strong project management and communication skills
Excellent written and verbal communication skills
Experience in digital marketing with familiarity with programmatic, social, and search platforms.
Excellent troubleshooting and communication skills.
Ability to manage multiple tasks in a fast-paced environment.
Flexible and adaptable to changing circumstances
Skilled in Microsoft Excel
Industry type
IT Services & Consulting
Department
Marketing & Communication
Role
Marketing Automation Specialist
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
Any Graduate, Any Postgraduate

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Marketing Automation Specialist, Bengaluru

About company
Zeta Interactive Systems India Pvt. Ltd.
Headquarters
Plot No 627-A, ROAD NO 35 VENKATAGIRI, JUBILEE HIL LS, , Hyderabad, Telangana, India
https://www.naukri.com/job-listings-audience-syndication-specialist-zeta-interactive-systems-india-pvt-ltd-bengaluru-6-to-10-years-041125929022?src=simJobMobJD&xp=4&sid=17637240748619983