Job Description

Digital Media Content Analyst Lead

Job highlights
Experience with marketing funnels and lead management processes

Required Skills & Experience . 6+ years of experience in digital media strategy & planning,with a strong focus on performance marketing in the B2B SaaS space
Job match score

Early Applicant

Key Skills

Location

Work Experience

6 – 11 Years

1 Vacancy

Not disclosed

Bengaluru
Key skills
Digital media,Google Analytics,Analytical,Brand awareness,Digital marketing,microsoft,Enterprise software,Reporting tools,CRM,Salesforce
Job description
What you’ll do
Implement the company s go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management.
Strategy & Planning: Implement integrated media strategies across search, social, programmatic, video, and display channels aligned with business goals.
Execution & Optimization: Lead execution of large-scale digital campaigns focused on lead generation and brand awareness.
Partner with internal teams and external partners to ensure timely and high-quality campaign delivery.
Monitor campaign performance, optimize for ROI, and make data-driven investment recommendations.
Consolidate campaign results and provide actionable insights to stakeholders.
Ensure data accuracy across platforms like Salesforce, HubSpot, and 6Sense.
Required Skills & Experience
6+ years of experience in digital media strategy & planning, with a strong focus on performance marketing in the B2B SaaS space.
Proven track record of executing high-impact campaigns with measurable business outcomes.
Hands-on experience with digital planning tools, ad tech platforms, and analytics/reporting solutions.
Strong grasp of digital marketing channels (Google Ads, LinkedIn Ads, and Programmatic ads) and performance metrics.
Experience with marketing funnels and lead management processes.
Exposure to intent data and Account-Based Marketing (ABM) principles.
Industry type
IT Services & Consulting
Department
Marketing & Communication
Role
Advertising & Creative – Other
Role category
Advertising & Creative
Employment type
Full Time, Permanent
Education
Any Graduate, Any Postgraduate

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Advertising & Creative – Other, Bengaluru

About company
Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklrs unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel.