Job Description

Campaign Manager

Job highlights
Experience in digital campaign management and data analytics

Design, launch, and manage digital campaigns; monitor ROI and optimize performance; deliver campaign reports and manage lead funnel
Job match score

Early Applicant

Key Skills

Location

Work Experience

3 – 8 Years

1 Vacancy

₹ 8-15 Lacs P.A

Mumbai (All Areas)(Santacruz)
Must have key skills
Campaign Planning,campaigns for Spectrum Banking
Other key skills
Design,Digital Banking,Marketing Team,launch,campaign reports,and manage digital campaigns
Job description
What you’ll do
Job Title -Campaign Manager

Business Unit :- Spectrum Banking

Location :- Mumbai

Responsibilities:-

Campaign Performance & ROI

Design, launch, and manage digital campaigns across SMS and Email.

Drive campaign conversions by ensuring Click Ratio >0.5% and improving Call/Genie Lead Ratio.

Continuously monitor ROI and optimize performance against campaign KPIs.

Facilitate the sharing of best practices from within Spectrum Banking in the cross functional processes and implement them and drive performance benchmarkingCampaign Performance & ROI

Design, launch, and manage digital campaigns across SMS and Email.

Drive campaign conversions by ensuring Click Ratio >0.5% and improving Call/Genie Lead Ratio.

Continuously monitor ROI and optimize performance against campaign KPIs.

Facilitate the sharing of best practices from within Spectrum Banking in the cross functional processes and implement them and drive performance benchmarking

Data Analytics & Reporting

Deliver timely campaign reports ensuring campaign performance insights are shared monthly/fortnightly post-campaign.

Provide at least one actionable optimization recommendation per campaign to improve future targeting, channel efficiency, or messaging.

Use dashboards to track performance and identify improvement opportunities

Lead Management & Funnel Optimization

Manage the end-to-end lead funnel from acquisition to conversion.

Optimize cost efficiency by ensuring Cost-to-Income ratio for campaigns remains 10%.

Implement lead scoring, nurturing, and remarketing strategies to maximize conversions

Stakeholder Management

Collaborate closely with cross-functional teams (CVM Campaign, Product, MCC, Spectrum Banking centers.

Ensure high satisfaction levels of stakeholders by aligning campaign objectives with business priorities.

Act as the bridge between internal teams, ensuring campaigns meet strategic goals

Liaison with CDAC Team (Data Management Team) for creating lead scoring model & customer personas for optimizing the conversion funnel

Industry type
Banking
Department
Marketing & Communication
Role
Campaign Manager
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
Any Graduate

Create an alert for similar jobs
Campaign Manager, Mumbai (All Areas)

About company

Company logo
Accenture
3.7(66909 Reviews)
Follow
About YES BANK
Headquartered in Mumbai, YES BANK is the sixth largest private sector bank in India offering a comprehensive range of products, services and technology-driven digital offerings, catering to retail, MSME and corporate clients. Since its inception in the year 2004, YES BANK presently has a pan-India presence with a network of 1,198 branches, approximately 180 BCBOs and over 1,345 ATMs in more than 300 districts in India.
YES BANK is poised for growth with innovations in customer experience through use of technology, complemented by a strong digital and transaction banking infrastructure that is intent on speedy, accurate and efficient resolution of customer queries. More than 90% of transactions take place through the bank€™s digital channels, with approximately 12 million queries and more than 400k service requests being managed by YES Robot and WhatsApp Banking.
The Bank€™s Basel III Tier II Bonds & Infrastructure Bonds have been upgraded by CRISIL, India Ratings in August 2023 & CARE to A from A-/BBB+ in October 2023, highlighting its strengthened balance sheet.
YES BANK is also committed to responsible banking and sustainability. It has become the first bank globally with an ISO 14001:2015 certified Environmental Management System covering 832 facilities. It is also recognised as the first Indian bank to be a founding signatory to UNEP FI Principles for Responsible Banking, striving to align its business strategy with the Paris Climate Agreement and Sustainable Development Goals.
Furthermore, the bank is also striving towards green and social financing towards renewable energy, electric vehicles, SMEs, rural farmers and women entrepreneurs. It has also instituted an Environment and Social Risk Management System (ESMS) to integrate E&S risks into overall credit risk assessment framework. It is committed to reduce greenhouse gas (GHG) emissions from operations to net zero by 2030 and has switched to renewable energy at the Bank€™s headquarters, YES BANK House.
With an aim to promote sustainable finance, the Bank has also launched India€™s first Green Bond and first Green Fixed Deposit. The Bank has also been ranked the highest among 34 large scheduled commercial banks in terms of Climate preparedness by Climate Risk Horizons (CRH) and has been inducted into the globally acclaimed FTSE4Good Index.
YES BANK is now ranked among the TOP 50 – India€™s Best Workplaces in BFSI 2023. This recognition, by the Great Place to Work® Institute (India), acknowledges the Bank for inspiring trust among its people, adopting equitable HR practices, creating an environment that promotes camaraderie, and delivering a great workplace experience for its employees.
For more information, please visit the Bank’s website at http://www.yesbank.in/
Headquarters
YES BANK HOUSE OPP.WESTERN EXPRESS HIGHWAY , MUMBAI, Maharashtra, India