Job Description

Lead Performance & Digital Marketing _Welspun

Job highlights
Post-Graduate / Masters degree (MBA preferred) with specialization in Marketing

Relevant certification in Digital Marketing (Google,Meta,HubSpot,etc.)
Job match score

Early Applicant

Key Skills

Location

Work Experience

7 – 12 Years

1 Vacancy

Not disclosed

Mumbai (All Areas), Thane
Must have key skills
Digital Marketing,Performance Marketing
Other key skills
Growth Marketing
Job description
What you’ll do
Position Title: Lead Performance & Digital Marketing

Department: Marketing
Reporting To: Head Marketing
Location: Thane

Job Purpose / Summary

Strategize and drive digital marketing plans specifically performance, ensuring seamless execution across channels while staying ahead of the latest digital acquisitions. Build a strong digital presence to drive awareness, consideration, conversion, and customer acquisition.

Core Competencies

Technical Expertise: Digital strategy, media planning, performance marketing, and brand management.
Strategic Thinking: Ability to translate business objectives into digital-first marketing strategies.
Influencing & Networking: Strong stakeholder management, negotiation, and collaboration skills.
Analytical Ability: Market & competitive intelligence, campaign performance tracking, ROI optimization.
Digital Tools: SAP and other IT-related applications.

Qualifications

Post-Graduate / Masters degree (MBA preferred) with specialization in Marketing.
Relevant certification in Digital Marketing (Google, Meta, HubSpot, etc.).

Experience

8+ years in consumer-facing industries (E-commerce, FMCG, Consumer Durables, Textile, Apparel, Foods).
Minimum 11.5 years in sales exposure preferred.

Key Responsibilities

Own and lead companys digital strategy across paid, earned, and owned media.
Manage complete lifecycle of digital performance campaigns: ideation media planning execution optimization performance analysis.
Lead digital media buying, budget allocation, and ROI optimization.
Build, execute, and monitor monthly advertising & promotions calendar.
Oversee all digital assets: website, portals, databases, email, and digital advertising campaigns.
Collaborate with creative & digital agencies, ensuring high-quality deliverables aligned with brand standards.
Drive content management to build brand salience and drive acquisitions.
Closely monitor competitor activities, positioning, brand health, and market share.
Evaluate and adopt emerging digital tools, platforms, and trends.
Provide leadership in contests, digital activations, giveaways, and community engagement.
Utilize advanced analytics to enhance customer experience across touchpoints.

Principal Accountabilities

Develop multi-channel content (web, email, ads, social, PR, case studies, videos, product collateral).
Partner with product management to align marketing messaging with product strategy, value proposition, and use cases.
Ensure measurable KPIs for all campaigns and report actionable insights to leadership.

Key Interactions

Internal: Outsourcing, Sales Channels, Category, E-commerce, Finance, Plant, IT, HR, Factory teams.
External: Agencies, vendors, channel partners.

Key Skills

Digital Marketing & Media Buying
Strategic Planning & Execution
Communication & Persuasion Skills
Analytical & Data-driven Decision Making
Task & Project Management

https://www.linkedin.com/in/rakhi-shukla-16043522/

Industry type
Textile & Apparel (Home Textile)
Department
Marketing & Communication
Role
Head – Digital Marketing
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
, MBA/PGDM in Any Specialization, PG Diploma in Any Specialization

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Head – Digital Marketing, Mumbai (All Areas)

About company

Greetings from WELSPUN !!!

We are welcoming the opportunity to check your interest in joining our winning team, and we would be delighted to explore how you can contribute to our success.

About :Welspun Group is one of Indias fastest growing global conglomerates with businesses in Line Pipes, Home Textiles, Infrastructure, Steel, Advanced Textiles and Flooring solutions. As globally recognized leaders in Home Textiles and Line Pipes, we have presence in over 50 countries with a strong team of 30,000+ employees. We are the worlds leading Home Textile solution providers, steered by a robust team of 20,000 people. Our strong presence in Bed, Bath and Flooring solutions.

Website: www.Welspun.com ; www.SPACES.in ;

Headquarters
Floor, 4th, WELSPUN HOUSE KAMLA CITY, Mumbai City, , Maharashtra,, MUMBAI, Maharashtra, India