Job Description

Performance Marketing Manager

Job highlights
Bachelor’s degree in Engineering with 4–8+ years of performance marketing experience

Develop and execute multi-channel digital marketing strategies, manage paid media budgets, and analyze campaign performance
Job match score

Early Applicant

Key Skills

Location

Work Experience

4 – 9 Years

1 Vacancy

₹ 10-18 Lacs P.A

Mumbai Suburban
Must have key skills
Google Ads,Meta Ads
Other key skills
analytics,Project Management,meta,Growth Strategy,Strategic Planning
Job description
What you’ll do
Job Summary

We are seeking a highly motivated and experienced Performance Marketing Manager to drive measurable growth through paid marketing campaigns. The ideal candidate will be responsible for planning, executing, and optimizing multi-channel digital marketing strategies to meet performance goals, including ROI, CAC, and customer LTV.

Key Responsibilities

Strategy & Planning:
Develop and execute data-driven performance marketing strategies across channels, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, TikTok, and programmatic platforms.
Collaborate with internal teams to define KPIs, performance benchmarks, and campaign goals.
Campaign Management:
Plan and manage paid media budgets with a focus on maximizing ROI.
Launch, monitor, and optimize campaigns to drive conversions, increase traffic, and improve brand visibility.
Perform A/B testing for ad creatives, landing pages, and campaign settings to improve results.
Analytics & Reporting:
Track, analyze, and report on campaign performance metrics using tools like Google Analytics, Google Data Studio, and other platforms.
Generate actionable insights to refine future strategies and improve ROI.
Collaboration:
Work closely with creative, content, and product teams to develop impactful ad assets and landing pages.
Partner with cross-functional teams to ensure alignment with broader marketing and business objectives.
Technology & Tools:
Stay updated on digital marketing trends, emerging platforms, and best practices.
Leverage tools like Google Ads Manager, Facebook Ads Manager, SEMrush, and CRM platforms to optimize campaigns.
Coding/software development skills needed to build e-com websites and related automations.
Qualifications & Skills

Bachelors degree in Engineering.
4–8+ years of hands-on experience in performance marketing or paid media.
Proficiency in platforms like Google Ads, Facebook Business Manager, and programmatic advertising.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Experience with tracking and reporting tools (e.g., Google Analytics, Tag Manager).
Advanced knowledge of A/B testing, bid optimization, and conversion tracking.
Strong project management and organizational skills.
Exceptional communication and presentation abilities.
Coding Skills / SEO
Preferred Qualifications

Experience in e-commerce or direct-to-consumer (DTC) industries.
Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
Certifications in Google Ads, Meta Blueprint, or similar platforms.
Industry type
Retail
Department
Marketing & Communication
Role
Performance Marketing Manager
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
B.Tech/B.E. in Any Specialization, Any Graduate

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Performance Marketing Manager, Mumbai Suburban

About company
Zlade is a digital-first, omnichannel personal care and grooming essentials brand with a variety of hair removal solutions, including:
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Manufacturing, Distribution, and Presence
All our products are manufactured in world-class production facilities across the globe. Our brands Zlade, Zlade Ballistic, and Zlade Summer have strong presence across all major online and offline channels in India.

Proudly Indian
Zlade has been a part of Amazon Indias Launchpad program which features unique and innovative products from Indian startups. The brand is registered under Startup India, a flagship initiative by the Government of India.Mention about your company profile, things you would want to highlight to jobseekers

Headquarters
Ground floor, Survey no 78 Hissa no 1 Patil Residency, Dangal patil Industrial Estate Mauje Shivane, Pune, Pune, Maharashtra, PUNE, Maharashtra, India
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