Job Description

Senior Executive – Marketing – Automotive Aftermarket

Job highlights
Experience in brand management and digital marketing; strong skills in creating promotional materials and managing social media

Manage brand harmonization, develop marketing collateral, and execute marketing campaigns for the automotive aftermarket
Job match score

Early Applicant

Key Skills

Location

Work Experience

4 – 7 Years

1 Vacancy

₹ 10-15 Lacs P.A

Mumbai (All Areas)(Vikhroli)
Must have key skills
Digital Marketing,Marketing
Other key skills
Seminars,Promotions,Events,Exhibitions,Campaigns,Branding
Job description
What you’ll do
Harmonization of FUCHS brand maintaining the style guidelines and brand vision
Management of advertising and promotional items according to the budget
Creation of promotional collateral to maintain product branding
Develop cost effective suppliers
Competitor analysis (automotive aftermarket business) and differentiated marketing solutions
Manage exhibition and events
Develop marketing collaterals for automotive aftermarket
Assist in developing and executing the brand strategy for company’s focus market – Automotive Aftermarket
Implement innovative visibility options
Assist with product launches
Innovative packaging solutions for retail business
Develop visual merchandise for automotive aftermarket
Assist in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy
Work closely with external agencies to design marketing materials such as brochures and adverts
Manage the social media channels
Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more
Closely work with automotive aftermarket division head for development of automotive aftermarket business

Industry type
Petrochemical / Plastics / Rubber
Department
Marketing & Communication
Role
Growth Marketing
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
, Any Postgraduate

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Growth Marketing, Mumbai (All Areas)

About company
FUCHS LUBRICANTS (INDIA) PVT. LTD., is a wholly owned subsidiary of FUCHS SE Germany, world leaders in specialty lubricants.The global package of innovative products, interactive technical support and specialized customer service offered by FUCHS is now available in India on a country-wide basis through the Indian company of FUCHS group, FUCHS LUBRICANTS (INDIA) PVT. LTD.

It is an IATF 16949:2016 (Certification to Automotive Quality Management System Standard), ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environment Management System) and ISO 45001 OHS (Occupational Health & Safety) certified company.

Headquartered in Mumbai, FUCHS India has regional offices at Delhi, Kolkata, Pune and Chennai and warehouses at Kundli (Delhi), Kolkata, Chennai and Jaipur. The state-of-the-art production facility is located in Ambernath, near Mumbai. Besides its own quality control, it has an international benchmarked R&D center. With a comprehensive range of products, FUCHS Lubricants (India) is capable of supplying companies in various sectors ranging from the automotive industry to cement and steel manufacturers, from the mining industry all the way to machine industry. The Indian FUCHS subsidiary relies on a multi-prolonged strategy of targeting both high-end and niche marketing segments and also general lubricant products.

FUCHS India operates with five sales divisions:

The INDUSTRY division offers lubricants for hundreds of applications e.g. for metalworking and metal forming industry, lubricants for mining companies, the steel industry, machinery construction and building trade.

The OEM division (OEM=Original Equipment Manufacturer) develops and manufactures automotive lubricants for OEMs like vehicle manufacturers, car drivers, motor-cyclists and goods transport according to their requirements. The fast growing automotive, truck sector and agricultural equipment industry are the main fields of focus. The product range comprises first fill and products for in-use servicing.

The SPECIALTY division concentrates on special lubricants for all industrial applications for India, Nepal, Bhutan, Bangladesh and Sri Lanka. These special lubricants cater to industries like cement, minerals processing, thermal power, wind energy, glass, food, etc. With its headquarters at Kaiserslautern in Germany, LUBRITECH has more than 400 employees worldwide and is available in more than 60 countries.

The MINING division offers lubricants to the mining machinery utilized for high productivity, high efficiency mineral extraction both in surface and underground operations. Fuchs detailed knowledge of the mining industry has developed an unsurpassed comprehensive range of specialized products and technical services.

The AUTOMOTIVE AFTERMARKET division offers high performance engine oils, gear and transmission oils and greases for two-wheelers, four-wheelers and commercial vehicles.

Headquarters
8th Floor, 803-A, Godrej Two, Eastern Express Highway, Pirojshanagar, Pirojshanagar, Mumbai Mumbai Suburban Maharashtra, MUMBAI, Maharashtra, India