Job Description

Social Media Specialist

Job highlights
3-5 years of experience in social media management in healthcare or healthtech; strong content creation skills; deep understanding of nutrition and fitness trends

Develop and execute social media content strategy; engage with community; collaborate with nutritionists and influencers; analyze performance metrics
Job match score

Early Applicant

Key Skills

Location

Work Experience

3 – 8 Years

1 Vacancy

₹ 6-12 Lacs P.A

Mumbai, Navi Mumbai, Mumbai (All Areas)
Must have key skills
Social Media Campaigns
Other key skills
Ideation,Content Creation,Social Media,Community Engagement,Social Media Strategies,Community Management,Execution,Social Media Content,Social Media Management,Influencer Marketing,Community Relations,Trend Analysis
Job description
What you’ll do
Experience: 3+ years

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Office (Mumbai)

Placement Type: Full time Permanent Position

(*Note: This is a requirement for one of Uplers’ client- Ketto)

Required skills: Social Media Marketing, Influencer Marketing, Content Creation.

About the Role: We are seeking a Social Media Assistant Manager / Manager for our medical weight loss venture – where we will provide clinical health coaching & nutrition in combination with GLP-1 medical therapy (e.g. Ozempic, Mounjaro) to our users for high efficacy weight management. This role is ideal for someone with prior experience in healthcare / healthtech content creation, a deep understanding of social media trends, and the ability to engage audiences effectively. The Social Media Manager will be responsible for crafting and executing our social media strategy to drive brand awareness, engagement, and customer acquisition.

Key Responsibilities:

Content Creation & Strategy: Develop and execute an engaging social media content strategy, including posts, videos, reels, and stories, aligned with medical weight loss trends and audience interests.
Community Engagement: Actively engage with followers, respond to queries, and build a strong community of our TG across social media platforms.
Collaboration: Work closely with nutritionists, coaches, doctors, influencers, and internal teams to create compelling medical weight loss content and campaigns.
Performance Analysis: Track, analyze, and report key social media metrics, optimizing strategies based on insights.
Trendspotting: Stay updated with the latest medical weight loss, fitness, health and nutrition trends, viral content, and platform algorithm changes to keep our brand relevant and engaging.
Campaign Management: Plan and execute social media campaigns that drive customer awareness and program participation.
Paid Promotions: Collaborate with the marketing team to strategize and execute paid social media campaigns for optimal reach and engagement.

Qualifications:

3-5 years of experience in social media management in healthcare, healthtech or nutrition & wellness
Strong content creation skills, with expertise in video formats, reels, and engaging storytelling.
Experience managing social media accounts, including Instagram, YouTube, and Facebook.
Deep understanding of nutrition, fitness, healthcare & medical content trends and audience preferences.
Excellent communication and community management skills.
Ability to analyze data and optimize social media strategies accordingly.
Industry type
Software Product
Department
Marketing & Communication
Role
Social Media Marketing
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
Any Graduate

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About company
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

Headquarters
3RD FLOOR,BHAGYASHREE BANQUET,OPP. SAIBABA MANDIR, NR. KALASAGAR MALL, SATTADHAR, , AHMEDABAD, Gujarat, India