Job Description

Manager Digital Marketing Puma

Position Title: Manager Digital Marketing

Reports to: Head Demand Generation

Location: Bangalore

Position Summary: The Manager of Digital Marketing will lead strategy and execution across paid digital channels, including Paid Search (Google, Bing), Paid Social (Meta, LinkedIn), Display, Video, and Affiliates. This role focuses on driving customer acquisition, retention, and revenue through full-funnel, data-driven campaigns. You will monitor key KPIs ROAS, CPA, CAC, CTR, and LTV to optimize performance and maximize ROI. Success requires a strong analytical mindset, campaign execution expertise, and the ability to generate actionable insights. You’ll collaborate with internal teams and manage external stakeholders, including agency partners, ensuring alignment, efficiency, and accountability across all paid media efforts.

Key Objectives:

Own and optimize paid digital marketing channels, including but not limited to: Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, etc.), Display, Video, and Affiliates.
Develop, execute, and scale multi-channel digital campaigns to drive customer acquisition, retention, and revenue growth.
Monitor performance using KPIs such as ROAS, CPA, CAC, CTR, and LTV; provide insights and recommendations based on data.
Manage internal and external stakeholders, including agency partners.

KPIs and qualitative measures:

Revenue
ROAS
Platform Traffic

Organizational Relationships:

Internal: Brand Marketing, Merchandizing, Business teams
External: Agencies and Media platforms SPOCs

Qualifications and Functional Competencies:

4+ year of experience in Digital Marketing
Prior experience of executing marketing campaigns on Google Ads platform
Comfortable with audiences and attribution thought process for optimization
Prior experience of scaling campaigns efficiently
Strong analytical & data interpretation skills.
In depth understanding of Google as media platform.
Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
Awareness of attribution models and ability to create a structured approach for measuring campaign impact
Role: Performance Marketing Manager
Industry Type: Internet (E-Commerce)
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate