Job Description

Product Marketing Manager -Equity IPO SIP -Paytm Money

Location: Bangalore

Experience: 4-6 years

Reports to: Head of Marketing

About the Role:

Were hiring a Product Marketing Manager to lead marketing efforts for our broader investment

offerings including Equity, SIPs, IPOs, and other trading products. You will craft strategies that

drive user engagement and revenue, while positioning our brand as a trusted and innovative

investment platform.

Key Responsibilities:

Drive go-to-market strategies for equity trading, IPOs, SIPs, and new investment
products.

Develop segmented campaigns for different investor personas (retail, HNIs, traders).
Work with product, analytics, growth and customer support teams to refine offerings
and communication.

Plan launch campaigns for upcoming IPOs or investment features.
Use content, social media, influencers, and performance marketing to build awareness
and drive action.

Create product education materials including videos, guides, and in-app tutorials.
Track and report performance metrics to stakeholders, using data to refine strategy.

Requirements:

4-6 years in product marketing or investment product roles within broking or fintech.
Knowledge of Indian equity markets, IPO processes, and SIP investing.
Demonstrated success in managing multi-channel marketing
campaigns.Differentiating offerings in a competitive market.

Ability to simplify complex products into compelling narratives.
Strong collaboration and analytical skills.
Ability to juggle multiple campaigns, product launches, and stakeholder inputs
effectively.

Role: Product Manager – Other
Industry Type: Financial Services (Broking)
Department: Product Management
Employment Type: Full Time, Permanent
Role Category: Product Management – Other
Education
UG: Any Graduate
Key Skills
Skills highlighted with ‘‘ are preferred keyskills
Product PromotionProduct Management TeamProduct MarketingProduct LaunchMarketing
Product PositioningProduct Branding
About company
Paytm Money is a leading digital financial services platform that offers a range of investment products and services to empower individuals to grow their wealth. As a Talent Acquisition Intern at Paytm Money, you will play a crucial role in helping us build a talented team that drives innovation in the fintech industry.

Company Info
Address:
3rd Floor front wing, 4,911 sq,ft, Sy. No.8/2, Sar japur Main road, Ambalipura,village, Varthur Hobli , Bangalore East Taluk, Bengaluru-(Bangalore) Urban Bangalore,Karnataka, BANGALORE, Karnataka, India