Job Description

Chief Marketing Officer

Full job description
Title: Chief Marketing Officer (CMO)

Work Setup: Full-time, Remote

Rate: $20 – $40 per hour

Can You Lead a High-Performing Marketing Team to Scale Our Business to the Next Level?

Are you experienced in leading and managing a high-performing remote marketing team?
Have you successfully optimized marketing funnels to increase conversion rates?
Are you skilled in overseeing paid media, content marketing, and influencer partnerships?
Can you mentor and coach a diverse international marketing team?
Do you thrive on data-driven decision-making and continuous marketing optimization?
Can you create evergreen marketing strategies that generate consistent revenue?
Are you ready to take ownership of the entire marketing function of a thriving company?
If you answered yes to these questions, we would love to talk to you!

Job Overview:

As the Chief Marketing Officer (CMO), you will play a crucial role in driving revenue growth and optimizing our marketing efforts. You will be responsible for leading and managing a global marketing team, overseeing lead generation, conversion, and retention strategies. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business.

About Our Company:

We operate two successful brands—FilipinoVisa and Christian Filipina—both industry leaders in their niche. With a high-7-figure annual revenue and a remote team of over 200 professionals, we are now looking for a strategic and results-driven CMO to take our marketing efforts to the next level.

We have a strong remote work culture based on the following values:

We prioritize achieving excellent results with urgency.
We continuously learn, improve, and embrace company processes.
We communicate openly and honestly.
We take initiative, plan effectively, and seek approval before executing major changes.
We are committed to getting the job done right.
What You Will Do:

I. Revenue Growth & Marketing Strategy

Develop and execute multi-channel marketing strategies that drive revenue growth.
Optimize and scale marketing funnels to maximize lead conversion and lifetime customer value.
Identify high-performing marketing campaigns and scale them effectively.
Oversee paid media, including Google Ads, Bing Ads, and influencer partnerships.
Leverage satisfied customers to drive referral-based growth.
II. Marketing Systems & Automation

Improve audience segmentation for more effective lead nurturing.
Develop marketing automation workflows to increase efficiency and scalability.
Ensure seamless marketing-to-sales handoffs through CRM optimization.
Build affiliate and referral programs to expand brand reach.
III. Team Leadership & Execution

Lead and manage an international marketing team.
Conduct weekly team meetings to review performance, challenges, and opportunities.
Provide mentorship, training, and coaching to ensure high team performance.
Work closely with tech and product teams to optimize user experience and tracking.
IV. Data-Driven Decision Making

Track and analyze key marketing metrics to optimize ROI.
Conduct funnel analysis to identify areas for improvement.
Continuously test and improve offers, pricing, and promotions.
V. Relationship Management

Collaborate with internal departments to enhance workflows and compliance.
Address customer concerns and ensure a high level of client satisfaction.
Implement strategies to maintain an upward trend in customer satisfaction (CSAT).
Qualifications:

Proven experience in digital marketing and direct response marketing.
Strong understanding of marketing psychology and high-converting copywriting.
Ability to analyze data, forecast revenue, and optimize ad spend.
Experience managing and scaling remote, international teams.
Proficiency in CRM, automation, and advertising tools.
Strong leadership, problem-solving, and decision-making skills.
Job Type: Full-time

Pay: ₹1,700.00 – ₹3,500.00 per hour

Expected hours: 40 – 48 per week

Benefits:

Work from home
Schedule:

Monday to Friday
Rotational shift
US shift
Supplemental Pay:

Commission pay
Performance bonus
Quarterly bonus
Yearly bonus
 
Typically responds within 1 day