Job Description

Marketing Manager (Commercial)

Job highlights
Graduate/Postgraduate in Marketing or Communications with 6-8 years of experience in brand content creation and community engagement

Manage marketing calendar, execute campaigns, lead content creation, and engage with community
Job match score

Early Applicant

Key Skills

Location

Work Experience

7 – 10 Years

1 Vacancy

Not disclosed

Bengaluru(Rajaji Nagar)
Must have key skills
Marketing,Brand Marketing,Real Estate Marketing
Other key skills
Online Branding,Online Advertising,Commercial Marketing,Brand Promotion,Marketing Campaigns,Social Media Marketing,Social Media Optimization,Seo Marketing,SMM,SMO,Brand Management,Brand Campaigns
Job description
What you’ll do
Key Responsibilities:

Internal Marketing Calendar

Work with internal teams to ensure seamless rollout of annual marketing calendar.
Track performance and provide feedback to refine creative and content directions.
Campaign Execution & Coordination

Translate business requirements and goals into creative briefs that can be given as action plans to agencies, coordinating with agencies for creative rollouts and deliverables.
Ensure all center launches, seasonal campaigns and promotions go live on time with high creative quality.
Content & Copywriting

Lead creative content for both performance and organic content be it sharp headlines, snappy captions, engaging scripts, videos, or using AI to generate new-age visuals.
Be able to direct impactful, on-brand copy for social media, campaigns, reels, community posts, internal comms and all digital platforms.
Social Media Management

Build monthly social media calendars and decks in collaboration with creative partners.
Independently create and post stories, reels and other native formats for Instagram and LinkedIn, if need be.
Stay on top of trends and viral formats to keep the brand culturally relevant.
Digital Marketing Support

Collaborate with the in-house Digital Marketing Lead for execution of SEO, SEM, analytics, and paid campaigns.
Lead digital brand initiatives such as ideation and execution of podcasts, webcasts, audiocasts etc.
Community Engagement & Tenant Experience

Be the face of BuzzWorks at centers regularly engage with tenants, organize small-format events, and capture UGC.
Build long-term engagement through community platforms, feedback loops, and meaningful on-ground touchpoints in collaboration with the internal Events Lead.
Plan UGC drives, internal campaigns, and micro-events with Center Managers to boost brand stickiness.
Events, Partnerships & Influencers

Execution of brand outreach initiatives (on-ground and digital) including influencer marketing, event participation, brand / content collabs, and activations.
Lead and executive experiential marketing initiatives on-ground.
Ideal Candidate Profile:

Graduate/Postgraduate in Marketing, Communications or related fields
6-8 years of experience in brand content creation, copywriting, and community engagement
Hands-on with social media platforms (especially Instagram & LinkedIn) and basic content production tools
Strong copy skills
Energetic, people-friendly, and confident in engaging directly with tenants and community members
Comfortable working with agencies but also excited to roll up sleeves and “do it yourself”
Highly organized and deadline-driven, with a good eye for detail and aesthetics
Bonus: Prior experience in co-working, lifestyle brands or start-ups

Industry type
Real Estate (Co-working)
Department
Marketing & Communication
Role
Marketing – Other
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate, MBA/PGDM in Advertising/Mass Communication, Marketing

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Marketing – Other, Bengaluru

About company
The World of Brigade Brigade is one of India’s leading developers with over three decades of experience in building positive experiences for all its stakeholders. We have transformed the city skylines of Bangalore, Mysuru, Mangaluru, Hyderabad, Chennai, Kochi, and Ahmedabad with our developments across the Residential, Offices, Retail, Hospitality, and Education sectors. Brigades residential portfolio includes villas, villaments, penthouses, premium residences, luxury apartments, value homes, urban studios, independent living for seniors and mixed-use lifestyle enclaves and townships. Brigade is among the few developers who also enjoys a reputation of developing Grade A commercial properties. We are the license owners of the World Trade Center across South India, our commercial spaces have top international clients operating out of them. Brigade retail projects include Orion Mall, Orion East and Orion OMR. Brigade hospitality offerings include star hotels, recreational clubs and convention centres, Celebrations Catering & Event,s and The Baking Company. Since its inception in 1986, Brigade has completed over 250 buildings amounting to 66 mn. sq. ft of developed space in residential, offices, retail and hospitality sectors across 7 cities.We have been consistently ranked among the 50 Best Places to Work in India bythe Great Place to Work Institute for 14 years in a row. The Group has also been socially responsible and has vastly contributed to society. This responsible attitude and innovative mindset combined with the uncompromising quality of the projects over the years has created a reputed brand. Brigade Real Estate Accelerator Program (REAP), India’s first start-up accelerator program, is a prelude to the changing trend in the real estate industry, which is standing on the cusp of disruption. REAP brings along the innovators and inventors to use technology as a catalyst for creating sustainable and scalable businesses in Real Estate Industry.We launched BuzzWorks in March 2019, the group’s new brand in the co-working space. Your Vibe, Your Tribe, the tag line of Buzz works, reflects the brand ethos of creating a space with positive vibes and provides a platform for like-minded people to come together and grow together. BuzzWorks plans to launch over 2500 seats across 7 locations and 3 cities in the coming months and expand operations further with time.We are pioneers in Innovation & Trust. Over the years, many of our projects have been the first of their kind. We are makers of Brigade Gateway, Indias most appreciated integrated enclave, Licensed owners of the World Trade Center across South India, developers of Bangalore’s tallest commercial building World Trade Center, and one of the tallest residential buildings Brigade Exotica. For 14 years in a row, Great Place to Work Institute & Economic Times have consistently rated us as one of Indias best companies to work for in the Real Estate Industry. The awards and recognition received by the Group across various categories serve as a testimony to Brigade as a proven brand, well-established and trustworthy coupled with excellent customer service and impeccable build quality.

Headquarters
29th and 30th Floor,,Brigade Gateway Campus,World Trade Center,26/1, Dr.Rajkumar Road,Malleswaram – Rajajinagar, BANGALORE, Karnataka, India