Job Description

AM/DM – Social Media /Branding

Job highlights
Bachelor’s degree in Marketing or related field with 4–6 years of experience in social media marketing and brand management

Develop and implement social media strategies, manage content planning and community engagement, execute product launches and campaigns
Job match score

Early Applicant

Key Skills

Location

Work Experience

4 – 8 Years

1 Vacancy

Not disclosed

Mumbai Suburban, Navi Mumbai, Mumbai (All Areas)
Must have key skills
Social Media Marketing
Other key skills
Product Marketing,Campaign Management
Job description
What you’ll do
Role & responsibilities

Job Title: AM /DM -Social Media & Product Activation

Department: Marketing

Location: Head Office (Goregaon East)

Reports To: AGM

Social Media Strategy & Management

Develop and implement multi-platform social media strategies aligned with brand objectives.
Manage day-to-day content planning, publishing, and community engagement across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, X, etc.).
Create or oversee the creation of high-quality content (static posts, reels, stories, videos, blogs).
Track channel performance, run analytics, and produce monthly insights reports.
Manage paid social media campaigns, audience targeting, and performance optimization.
Product Activation & Campaign Execution

• Campaign Marketing

• Budget Management

Plan and execute product launches, sampling programs, and thematic campaigns.
Collaborate with cross-functional teams (Product, Sales, Trade Marketing) for seamless execution.
Coordinate with influencers, creators, and brand ambassadors for product seeding and promotions.
Develop activation toolkits: brand guidelines, campaign messaging, communication materials.
Ensure activation campaigns achieve set KPIs related to awareness, engagement, and conversions.
Brand Planning & Strategy

Support yearly and quarterly brand planning, including brand calendars, positioning, and communication frameworks.
Conduct market and competitive analysis to identify opportunities for differentiation.
Assist in crafting brand narratives that reflect the brand vision and consumer trends.
Ensure all digital and offline communication maintains brand identity and tone of voice.
Analytics & Performance Tracking

Monitor campaign KPIs: reach, impressions, engagement, CTR, conversions, ROI.
Analyze competitor activities and market trends across the social landscape.
Provide recommendations to optimize content, campaigns, and brand engagement tactics.
Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.
4–6 years of experience in social media marketing, brand management, or product activation.
Experience with analytics tools (Meta Insights, TikTok Analytics, Google Analytics, etc.) is an advantage.
Experience working with creative agencies or content teams preferred.

Preferred candidate profile

Industry type
Oil & Gas
Department
Marketing & Communication
Role
Marketing Manager
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate

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Marketing Manager, Mumbai Suburban

About company
Nandan Petrochem Limited is one of the leading manufacturers of Genuine Oils, Greases & Specialty Oils with a significant PAN India & overseas presence in the Lubricating Oil market, continuously driven by innovation to enhance stakeholder value and customer satisfaction. NPL started its operations with contract blending & filing for public sector undertakings. By virtue of technical collaboration agreement with Meguin GmbH (Germany) and also being the oldest & largest contract manufacturer in the country, NPL has access to the latest technologies and is marketing the complete product range starting from Lubricants, Greases, Transformer Oil, White Oil/Liquid Paraffin and Rubber Process Oils to specialty lubricants under our brand VELVEX.

NANDAN GROUP OF COMPANIES is one of the fastest growing business houses in the country with diversified interests in lubricants, petroleum derivatives & food products catering to multi-disciplinary industries. We operate in the key industries that drive economic and financially viable growth, enjoying a leadership position anchored by an extraordinary force of its employees.

Headquarters
B-601,,LOTUS CORPORATE PARK,RAM MANDIR LANE, JAY C OACH JUNCTION,WESTERN EXPRESS HIGHWAY, GOREGAON – EAST, MUMBAI, Maharashtra, India