Job Description

Brand Manager || Allen || Bengaluru

What you’ll do
As a Brand Manager, you will play a key role in shaping and enhancing our brand identity, ensuring consistent and impactful messaging across all platforms. Your responsibilities will include developing and executing brand strategies, writing creative briefs, and overseeing marketing processes to drive brand growth and awareness.

Key Responsibilities:

Brand Strategy Development & Execution:

Develop and implement comprehensive brand strategies to enhance brand identity and market position.
Define the brand’s mission, vision, and values to align with the institution’s goals.
Create and manage a brand calendar to plan and execute marketing campaigns and initiatives.
Campaign Management:

Plan, execute, and oversee marketing campaigns to promote the brand and drive enrollment.
Monitor campaign performance and adjust strategies as needed to achieve desired outcomes.
Brand Messaging and Communication:

Develop and maintain consistent brand messaging across all marketing channels and materials.
Ensure that all communication reflects the brand’s values and resonates with the target audience.
Creative Brief Writing:

Write clear, concise, and compelling creative briefs for marketing campaigns and initiatives.
Collaborate with creative teams to ensure the briefs align with brand objectives and messaging.
Content Creation and Management:

Oversee the creation of content, including digital, print, and social media, to support brand initiatives.
Ensure content aligns with brand standards and engages the target audience effectively.
Lead Generation and Enrollment:

Implement strategies to drive student enrollment and generate high-quality leads.
Utilize digital marketing channels, CRM systems, and data analytics to track and optimize lead conversion.
Performance Measurement and Reporting:

Track key performance indicators (KPIs) to measure the effectiveness of brand initiatives.
Prepare and present reports on brand performance, providing insights and recommendations for improvement.
Stakeholder Collaboration:

Work closely with internal stakeholders, such as zones, business development, product, and customer service, to align brand initiatives with business objectives.
Build and maintain strong relationships with external partners, such as agencies, vendors, and media outlets.

Required Skillsets:

Strong analytical skills to interpret market data and derive actionable insights.
Excellent project management and process optimization skills
Ability to prioritize tasks, manage deadlines, and ensure quality in all deliverables
Ability to think creatively and develop innovative marketing ideas and campaigns
Ability to work in fast-paced, dynamic environment

Qualifications:

MBA from top B-school
Proven experience in brand management, preferably in the education sector, telecom, financial services or quick-commerce
Minimum 3 years of experience in marketing
Industry type
Education / Training
Department
Marketing & Communication
Role
Marketing and Communication – Other
Role category
Marketing and Communication – Other
Employment type
Full Time, Permanent
Education
, MBA/PGDM in Marketing

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Marketing and Communication – Other, Bengaluru

About company
Allen is known for fostering academic brilliance with its unwavering commitment to rigorous standards, innovative teaching methodologies, and a nurturing learning environment. Building on ALLEN Careers three decades of success, Allen Digital is where innovation meets tradition. We’ve embarked on a journey of expansion through our partnership with Bodhi Tree Systems renowned for its tech-first brands, and backed by Marigold Park Investors, led by industry pioneers James Murdoch and Uday Shankar.

We aim to revolutionize education by consistently pushing boundaries, embracing cutting-edge technologies and cultivating a culture of intellectual curiosity that breaks the limitations of a one-size-fits-all approach. Dedicated to empowering minds through personalized 1:1 learning, catering to individual needs and unlocking maximum potential of every student with the help of cutting edge AI integration, we’re reshaping education to make quality education accessible to all.

Join us on this journey to transform education at a time when tradition and technology collide to empower the coming generation.

Headquarters
Maruti Suzuki Driving School, CP-06 SANKALP, INDRA VIHAR, INDRA VIHAR Kota, Kota, Rajasthan , KOTA, Rajasthan, India