Job Description

Brand Manager- Marketing

Job highlights
MBA in Marketing & Communications with 6-8 years of experience in brand management, preferably in real estate

Develop and implement branding strategies, conduct market research, coordinate marketing activities, and manage brand identity
Job match score

Early Applicant

Key Skills

Location

Work Experience

5 – 10 Years

1 Vacancy

₹ 10-12 Lacs P.A

Mumbai
Must have key skills
Brand Management
Other key skills
Brand Building,Online Branding,Strategic Brand Management,Brand Positioning,Brand Marketing,Brand Activation,Brand Development,Brand Launch,Brand Communication,Marketing Communication Planning,Brand Awareness,Product Branding,Digital Branding
Job description
What you’ll do
Role & responsibilities

Strategic • To be involved in developing the annual / project specific branding strategy based on product segment and customer profile • To develop the Annual Brand Plan in conjunction with the Marketing Head, Sales & Agency
Brand Development • Identifies and evaluates new markets and partnership opportunities through networking, attendance and participation with various industry and professional groups and networking associations • Implement brand standards related to brand identity (logos, colours, palettes, stationary and other intellectual property) • To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns • To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. • Brand tie-ups and relations, leveraging cross-brands to add value to Sunteck as a Brand • Collaborate with the digital team for all websites, keeping relevant information current, ensuring adequate data is made available to public in compliance with internal & regulatory compliance requirements (x. Share price data, property sale data, disclaimers etc)
Market research and assessment • Analyze findings of market research studies and provide inputs to the marketing plan to determine target business lines, new customer/market segments, new geographic expansion opportunities etc. • Keep track of local, national, and international factors affecting the buying and selling of real estate and commercial spaces; Update senior management as need arises
Marketing function management • Coordinate marketing activities and policies to promote products and services • Suggest promotions/ events/ other brand building activities to the marketing team and oversee implementation • Support brand building through professional networking • Monitor sale of projects as per plan • Coordinate with various agencies including advertising agencies to develop, maintain and promote the brand identity and external communication

Preferred candidate profile

Key Performance Indicators (KPI) Quantitative • Marketing budget utilization • Brand Survey • Brand Valuation Qualitative • Effectiveness of branding related programs carried out • Employee satisfaction Index

Qualifications & Experience
Essential • Preferred (2 yr full time) MBA degree or equivalent (Marketing & Communications) • 6/8 years of experience with 2 years in a similar role • If from agency background, should have handled real estate clients

Desired • 4 years of experience in similar role in a real estate company • Knowledge of Real Estate marketing • Strong knowledge in brand management & media management (specifically new age media)

Knowledge & Skills

Technical / Functional • Brand management • Statistical forecasting • Market research and analysis • Knowledge of sales & marketing control systems • Public relations and media communications • Product/service placement • Integrated marketing communication

Leadership / Behavioral

Relationship building (both internal & external) • Planning and Organizing skills • Detail-orientation

Industry type
Real Estate
Department
Marketing & Communication
Role
Brand Management
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate

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Brand Management, Mumbai

About company
At Sunteck Realty Limited, we are redefining the landscape of real estate in India, crafting spaces that elevate both living and business experiences. With each residential and commercial project, we push the boundaries of innovation, quality, and architectural brilliance, continuously evolving to surpass industry standards.

We take pride in our unwavering commitment to excellence. Our hallmark lies in precision-driven construction, cutting-edge design, and a steadfast dedication to quality. This approach has positioned us among the best real estate builders in Mumbai, earning the trust of investors, partners, and homebuyers alike.

With a legacy built on transparency and innovation, we stand as one of the most reputed real estate developers in Mumbai. From luxury residences to commercial hubs, our projects reflect our expertise, setting benchmarks in design, efficiency, and customer satisfaction.

For those seeking luxurious and community-driven homes crafted by premium real estate developers in Mumbai, Sunteck Realty remains a trusted choiceblending world-class construction with timeless elegance.

Headquarters
5th Floor, 37-40, SUNTECK CENTRE, SUBASH ROAD, VIL E PARLE EAST, MUMBAI, MAHARASHTRA, 400057, MUMBAI, Maharashtra, India