Job Description

Business Product Manager Retailer Journey, Engagement & Loyalty

Job highlights
Masters degree in business administration,marketing,or a related field

The ideal candidate should think strategically,understand retailer needs deeply,solve problems through design,and work well across teams .
Job match score

Early Applicant

Key Skills

Location

Work Experience

7 – 12 Years

1 Vacancy

Not disclosed

Mumbai
Key skills
Product management,Business administration,Analytical,Area sales,Project management,Product design,FMCG,Management
Job description
What you’ll do
The Business Product Manager Retailer Journey, Engagement & Loyalty will focus on increasing app adoption by making the user journey more intuitive helping easy discovery, understanding and usage of features
The role involves understanding app-user behavior and data to identify insights and turning them into product improvements that enhance the experience
It also includes driving engagement through features like gamification and seasonal campaigns that encourage frequent app use and more time spent on the app
Additionally, the person will manage the retailer loyalty program end-to-end, aiming to boost Unilever s returns from more loyal retailers
The ideal candidate should think strategically, understand retailer needs deeply, solve problems through design, and work we’ll across teams
Prior experience as an Area Sales Manager (2+ years) is essential, and experience in roles that combine product, data, and business is a strong plus
Key Responsibilities:

1. Drive App Adoption
Simplify the retailer journey on the app for easier discovery and use of features
Improve user experience by making the app more intuitive and user-friendly
2. Generate Insights from App Usage
Analyze retailer behavior and usage patterns on the app
Identify friction points and opportunities for improvement
Translate insights into actionable product features that enhance usability
3. Enhance Retailer Engagement
Design and implement triggers to increase:
Frequency of app opens
Time spent on the app
Use engagement tools such as:
Gamification elements
Festival and seasonal activations
Personalized nudges and notifications
4. Manage Retailer Loyalty Program
Objective to get more from retailers engaged we’ll with the app
End-to-end ownership of existing retailer Loyalty program
5. Strategic Product Thinking
Apply a strategic lens to product decisions.
Keep the retailer (as the consumer) at the center of all design and feature choices
Solve business problems through thoughtful product design.
6. Cross-Functional Collaboration
Work closely with teams across:
In-market teams from the 6 markets we are live in
UniOps Team
Finance
Other product management verticals
Key Requirements:
Masters degree in business administration, marketing, or a related field.
6yrs+ experience in FMCG is required with hands on experience in handling DT sales as an Area Sales Manager would be preferred
Understanding & appreciation of product management is preferred
Strong analytical and problem-solving skills, with the ability to interpret and leverage data to drive actionable insights
Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
Strong leadership qualities, with the ability to motivate and inspire peers from cross-functional teams
Industry type
Advertising & Marketing
Department
Sales & Business Development
Role
Branch Sales Manager (B2B)
Role category
Enterprise & B2B Sales
Employment type
Full Time, Permanent
Education
B.B.A/ B.M.S in Management, Any Postgraduate

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Branch Sales Manager (B2B), Mumbai

About company
Be part of the worlds most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.