Job Description

Content Lead – Strategy – Mumbai (WFO)

Job highlights
6–15 years of marketing experience in luxury, fashion, or jewellery brands with strong expertise in digital marketing and brand building

Define brand strategy, oversee digital marketing campaigns, lead marketing teams, and manage influencer partnerships
Job match score

Early Applicant

Key Skills

Location

Work Experience

4 – 9 Years

1 Vacancy

₹ 5-14 Lacs P.A

Mumbai(Andheri East)
Must have key skills
Content Development,Content Strategy
Other key skills
pr,content frameworks,digital culture,campaign ideas,AI tools,Digital Campaigns,creative direction,Seo Strategies,Story Writing,Brand Strategy
Job description
What you’ll do
Location: Andheri (Chakala), Mumbai
Schedule: 5 Days Working | Full-time Permanent Role | Flexible Timings
CTC: (based on current CTC and experience)

Marketing Head Jewellery Marketplace

Were building a marketplace where luxury meets innovation, and we need a marketing leader who can craft a powerful brand presence and drive growth across digital platforms.

Key Responsibilities

Brand Strategy: Define and execute brand positioning, identity, and communication across all channels.
Digital & Performance Marketing: Plan and optimize campaigns for paid media, SEO, SEM, social, and influencer collaborations to maximize ROI.
Content & Communication: Oversee content strategy for social media, email, and digital campaigns ensuring consistent brand voice.
Leadership: Lead and mentor marketing teams, fostering creativity and accountability.
Agency & Influencer Management: Manage external agencies, influencer partnerships, and content creators to deliver impactful campaigns.
Analytics & Growth: Track performance metrics, analyze data, and refine strategies for continuous improvement.
Requirements

6–15 years of experience in marketing, preferably in luxury, fashion, or jewellery brands.
Strong expertise in digital marketing, performance campaigns, and brand building.
Proven ability to lead teams and manage multiple stakeholders.
Excellent communication, analytical, and strategic thinking skills.
Familiarity with influencer marketing, content trends, and e-commerce platforms.
Why Join Us

Work with a dynamic team shaping the future of jewellery commerce.
A culture that rewards creativity, innovation, and data-driven decisions.
Perks: Free gym, indoor games, Health insurance, flexible timings, and employee engagement activities.

Industry type
Gems & Jewellery
Department
Marketing & Communication
Role
Marketing and Communication – Other
Role category
Marketing and Communication – Other
Employment type
Full Time, Permanent
Education
Any Graduate

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Marketing and Communication – Other, Mumbai

About company
About IGM India
IGM India is a technology-driven platform transforming the gold and jewellery ecosystem through innovation, transparency, and trust. With solutions spanning bullion trading, jewellery marketplace, and digital gold tokenisation, IGM brings modern efficiency to a traditional industry. The company blends finance, technology, and design to create a smarter, more connected future for the gold and jewellery market.

Website: www.igmindia.com

Headquarters
Floor No.: 4Th Floor, Building No./Flat No.: Cts N o. 256 257, Name Of Premises/Building: Ft Tower, Road/Street: Suren Road, City/Town/Village: Mumbai, District: Mumbai Suburban, State: Maharashtra,, MUMBAI, Maharashtra, India
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