Job Description

Disease Area Marketing Lead

Job highlights
. You will gather insights and prepare effective pre-launch / launch strategies for new assets in the respective disease areas ensuring that the latest innovations reach patients in need . Who you are . You are someone with a MBA in Marketing (full time preferred) preferably with 5+ years of experience in brand management / marketing role
Job match score

Early Applicant

Key Skills

Location

Work Experience

5 – 10 Years

1 Vacancy

Not disclosed

Mumbai
Key skills
Neurology,Stakeholder Engagement,Brand management,Hematology,Healthcare,Oncology,Marketing Lead,Ophthalmology,Portfolio management,Marketing strategy
Job description
What you’ll do
You will be Co-creating portfolio strategy, plans and objectives leveraging outside in perspective
Build the integrated DA and Brand Plan along with the DA Squad Lead, the cross functional Pan India DA team, and importantly the PPOCs across India. It will be critically important the strategy is built on the insights gained from the PJPs and HSPs and the cluster teams. They are closest to our customers and their insights need to lead the strategy development.
You will be building strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights – to incorporate into our work.
You will ensure compliance of the marketing strategy with Roche and Local guidelines for all Roche Initiatives and develop Patient Persona based solutions.
You will liaison with Global & regional team for brand related campaigns, cross Pollination of Best Practices and share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
Design of awareness campaigns solving for patient journey challenges & calculate ROIs and support customization of pricing. In this context, the role provides commercial insights to inform Access & Medical functions, but does not own decision-making for pricing, commercial contracting, reimbursement, etc. Marketing and field insights will be generated using methodologies that comply with data privacy laws, competition laws, and ethical standards.
You will gather insights and prepare effective pre-launch / launch strategies for new assets in the respective disease areas ensuring that the latest innovations reach patients in need
Who you are
You are someone with a MBA in Marketing (full time preferred) preferably with 5+ years of experience in brand management/marketing role. You should have a good understanding of the market in various therapies.
Portfolio management experience (Preferred) Understanding of at least one of the following specialty areas: Oncology, Ophthalmology, Hematology, Neurology and Rare Disease preferred
Industry type
Biotechnology
Department
Marketing & Communication
Role
Marketing Manager
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate, MBA/PGDM in Any Specialization

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Marketing Manager, Mumbai

About company
Roche was one of the first companies to bring targeted treatments to patients. With our combined strength in pharmaceuticals and diagnostics, we are better equipped than any other company to further drive personalised healthcare. Two-thirds of our Research and Development projects are being developed with companion diagnostics.
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