Job Description

Google Marketing Specialist/Executive

Job highlights
3+ years of hands-on Google Ads experience managing budgets of £10k+ per month; proficiency with Google Ads, GA4, Google Tag Manager, and Google Merchant Center

Plan, execute, and optimize Google Ads campaigns across multiple platforms; manage Google Merchant Center; run A/B tests and track performance through GA4
Job match score

Early Applicant

Key Skills

Location

Work Experience

3 – 8 Years

1 Vacancy

₹ 6-12 Lacs P.A

Pune
Must have key skills
Google Ads
Other key skills
Facebook Ads,Growth Marketing,Pay Per Click,Meta Ads,Performance Marketing
Job description
What you’ll do
Job Title: Google Marketing Executive/Specialist

Location: Pune, India

Industry: FMCG | LED | Consumer Electronics (Techtron)

Type: Full-time

Department: Marketing / Digital Growth

Reports to: Marketing Manager / Head of Digital

Salary: 6-12 LPA

About Us

Multibrands International Ltd. is a UK-based company with over 27 years of experience in FMCG, LED lighting, and consumer electronics. Headquartered in central Bradford, we have a strong global presence with offices in the UK, India, and China. Our newest venture, techtron, is expanding rapidly into E-Mobility and Smart Electronics, including products like E-Scooters, E-Bikes, EV Chargers, and Dirt Bikes. We are now seeking a forward-thinking AI Expert to help us integrate AI-driven solutions across our operations, marketing, and sales functions.

Role Overview

We are seeking an experienced Google Marketing Specialist to plan, execute, and optimise Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube. The ideal candidate will have a proven track record of driving profitable growth through strategic campaign management, precise audience targeting, and data-driven Optimisation fully aligned with techtrons lifestyle-focused, premium positioning.

Key Responsibilities

Campaign Strategy & Execution

Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Performance Max, YouTube) across multiple markets.
Optimise campaigns for ROAS and CPA targets, ensuring maximum efficiency.
Manage Google Merchant Center for product feed accuracy and optimisation.
Execute advanced keyword research and develop targeted bidding strategies.
Implement Google Tag Manager tracking for conversions, remarketing, and event-based triggers.
Optimisation & Testing

Run A/B tests on ad copy, landing pages, and targeting strategies.
Improve Quality Scores and ad relevance through data-led adjustments.
Apply Smart Bidding and AI-powered tools for automated optimisation.
Ensure campaigns align with SEO efforts for integrated growth.
Analytics & Reporting

Track performance through Google Analytics 4 (GA4) and produce weekly/monthly performance reports.
Use data insights to recommend changes to creatives, targeting, and bidding strategies.
Monitor competitor activity and identify new growth opportunities.
Collaboration

Work closely with content, creative, and SEO teams to ensure consistency in messaging.
Coordinate with e-commerce teams for promotions, product launches, and feed updates.
Align campaigns with Techtron’s brand identity, premium design language, and advanced features.

Key Requirements

3+ years hands-on Google Ads experience managing budgets of £10k+ per month.
Proficiency with Google Ads, GA4, Google Tag Manager, Google Merchant Center.
Strong analytical skills with the ability to interpret complex data sets.
Experience optimising multi-market, multi-language campaigns.
Knowledge of YouTube Ads and video campaign strategies.
Proven track record in e-commerce and D2C performance marketing.

KPIs / Success Metrics

ROAS (Return on Ad Spend) consistently meets or exceeds targets.
CPA (Cost per Acquisition) reduction while maintaining or improving conversion rates.
Increased traffic and conversions from high-intent audiences.
Growth in brand visibility across target search terms.
Effective integration with SEO, social, and AI-driven content strategic

Why Join Us?

Shape the AI transformation journey of a global FMCG and smart electronics brand.
Be a part of an innovation-driven team working on cutting-edge tech adoption.
Opportunity to work across global markets with exposure to multiple industries.
A dynamic role with significant room for growth, learning, and leadership.
Industry type
Auto Components
Department
Marketing & Communication
Role
Marketing – Other
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate

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Marketing – Other, Pune

About company
Multibrands International Ltd. is a UK-based company with over 27 years of experience in the FMCG, LED lighting, and consumer electronics sectors. Based in central Bradford, we are proud to manufacture innovative, high-quality own-brand products that challenge the status quo.

With four global officesincluding a production hub in China and operational support in Indiaour international reach is rapidly expanding. We’ve earned a reputation for excellence and reliability in delivering products across the world.

Our latest venture, Techtron, is a bold expansion into the E-Mobility and smart electronics space, offering products like E-Scooters, E-Bikes, EV Chargers, Dirt Bikes, and more. As we innovate across health, beauty, tech, and mobility sectors, it’s an exciting time to join our growing team.

Headquarters
S. NO. 44/A, DEW DROPS,, VISHRANTWADI, Maharashtra, India,, PUNE, Maharashtra, India