Job Description

Head Of Acquisition – Motilal Oswal

Job highlights
Bachelor’s or Master’s degree in Marketing or Business with 8–12 years of experience in marketing and acquisition roles, including leadership experience

Lead client acquisition strategy, design and implement campaigns, optimize marketing funnels, and track performance metrics

5 – 10 Years

1 Vacancy

Not disclosed

Mumbai (All Areas)
Must have key skills
Acquisition,Performance Marketing
Other key skills
Push Notification,Meta,Clevertap,App Marketing,Growth,Campaigns,Data,Retention,Acquisition Strategy,marketing,LinkedIn,Growth Marketing,SEM,Growth Strategy,SEO
Job description
What you’ll do
Role & responsibilities

Job Title: Head of Acquisition Marketing & Growth

Department: Marketing & Growth
Location: Malad, Mumbai

Role Overview:

The Head of Acquisition will lead the strategy and execution of client acquisition initiatives across channels to drive consistent and scalable business growth. The role demands a strategic thinker with hands-on expertise in digital marketing, performance-driven campaigns, partnerships, and funnel optimization. You will own end-to-end acquisition—from planning and positioning to execution and performance analytics—ensuring sustainable client growth and market expansion.

Key Responsibilities:

1. Strategy & Leadership

Develop and own the client acquisition and growth roadmap aligned with overall business objectives.
Identify and prioritize acquisition channels (digital, partnerships, referrals, events, etc.) for maximum ROI.
Drive data-backed decisions to scale acquisition campaigns effectively and sustainably.
Lead and mentor a cross-functional team across digital marketing, growth, and analytics.
2. Client Acquisition

Design and implement acquisition campaigns to attract new clients and expand market reach.
Optimize marketing funnels from awareness to conversion using strong performance metrics.
Collaborate with product and sales teams to refine lead quality and conversion rates.
Develop innovative acquisition models including influencer marketing, affiliate partnerships, and paid media strategies.
3. Growth & Retention Strategy

Drive initiatives that maximize customer lifetime value (CLV) and reduce acquisition cost (CAC).
Implement A/B testing, growth experiments, and data-led insights to improve performance.
Collaborate with CRM and retention teams to ensure smooth onboarding and engagement of acquired clients.
4. Data & Performance Management

Define key performance indicators (KPIs) and track ROI across channels.
Utilize analytics tools (Google Analytics, Mixpanel, HubSpot, etc.) to monitor and report on growth metrics.
Present periodic growth and acquisition performance reports to leadership.
Key Skills & Competencies:

Strong expertise in digital and performance marketing (Google Ads, Meta, LinkedIn, SEO/SEM, etc.)
Proven experience in scaling client acquisition and driving measurable growth.
Analytical mindset with proficiency in data tools and performance dashboards.
Strategic thinker with hands-on execution ability.
Excellent leadership, communication, and stakeholder management skills.
Qualifications & Experience:

Bachelor’s or Master’s degree in Marketing, Business, or related field.
8–12 years of experience in marketing, growth, or acquisition roles with at least 3–4 years in a leadership capacity.
Experience in high-growth environments (startups, digital-first brands, or marketing agencies preferred).

Industry type
Financial Services (Broking)
Department
Marketing & Communication
Role
Marketing – Other
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate

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About company

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3.6(1848 Reviews)
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Motilal Oswal Financial Services Ltd. is a well-diversified, financial services company focused on wealth creation for all its customers, such as institutional, corporate, HNI and retail. Its services and product offerings include wealth management, retail broking and distribution, institutional broking, asset management, investment banking, private equity, commodity broking and principal strategies. The company distributes these products through 1,563 business locations spread across 555 cities and the online channel to over 738,156 registered customers. MOFSL has strong research capabilities, which enables them to identify market trends and stocks with high growth potential, facilitating clients to take well- informed and timely decisions. MOFSL has been ranked by various polls such as the Best Local Brokerage 2005, Most Independent Research – Local Brokerage 2006 and Best Overall Country Research – Local Brokerage 2007 in the Asia Money Brokerage Polls for India. In the StarMine India Broker Rankings 2009 from Thomson Reuters, we won awards in 3 out of 4 categories and also bagged the No. 1 Broker Award in the ET Now ¢?? StarMine Analyst Awards 2009. We were adjudged as the ¢??Best Performing Equity Broker (National)¢?? at the CNBC TV18 Financial Advisors Awards 2010. MOSL won 4 awards in the ET-Now Starmine Analyst Awards 2010-11, placing it amongst the Top-3 award winning brokers, was ranked No. 2 by AsiaMoney Brokers Poll 2010 in the Best Local Brokerage Category and won the ¢??Best Market Analyst¢?? Award for 2 sectors at the India¢??s Best Market Analyst Awards 2011. Our mutual fund product, M-50 ETF bagged the ¢??Most Innovative Fund of the Year¢?? award at the CNBC TV18 CRISIL Mutual Funds Awards 2011. MOFSL won awards for Excellence in HR through Technology and Excellence in Healthcare at Asia¢??s Best Employer Brand Awards 2011 in Singapore, and the ¢??Best Capital Markets and Related NBFC¢?? award at the CNBC TV18 Best Banks and Financial Institutions Awards 2011. MOSL also won the ¢??Best Equity Broking House¢?? award for FY11 at the Dun & Bradstreet Equity Broking Awards 2011.
Headquarters
,,Motilal Oswal Tower,Rahimtullah Sayani Road, Opp , MUMBAI, Maharashtra, India