Job Description

Integrated Marketing Manager | FINJO N1088

Job highlights
8 years of B2B marketing experience with 3 years in integrated/digital roles; strong understanding of B2B buyer personas and lead nurturing

Develop and execute integrated B2B marketing campaigns; own demand generation via Google Ads and LinkedIn Ads; collaborate on content and brand messaging
Job match score

Early Applicant

Key Skills

Location

Work Experience

5 – 10 Years

1 Vacancy

Not disclosed

Mumbai (All Areas)
Must have key skills
B2B Marketing,Marketing Management
Job description
What you’ll do
Role Overview :
Were seeking an Integrated Marketing Manager B2B to drive cohesive marketing initiatives
that blend content strategy, performance marketing, lead generation, and brand positioning.
Youll be at the centre of our growth engine aligning channels, teams, and messaging to
engage decision-makers and generate high-quality leads across our B2B offerings.
Key Responsibilities :
Strategy & Planning
1 Develop and execute integrated B2B marketing campaigns across paid, organic, and owned
channels.
2 Align marketing initiatives with sales goals, ICPs, and buyer journeys.
3 Build and maintain a unified content-performance-brand strategy across all funnels
Performance Marketing
1 Own demand generation via Google Ads, LinkedIn Ads, and remarketing platforms
2 Drive MQL and SQL generation with tight control over CAC, ROAS, CPL
3 Continuously optimise funnel metrics through A/B testing, retargeting, and analytics
Content Oversight
1 Collaborate with internal and external teams to plan and oversee execution of whitepapers,
blogs, case studies, landing pages, email campaigns, and webinar content
2 Ensure all content aligns with brand voice, buyer stage, and campaign goals
3 Drive SEO-optimized content strategies to support organic lead flow
Brand & Messaging
1 Maintain consistency in brand positioning and messaging across all touchpoints
2 Collaborate on visual and messaging direction for marketing creatives and website
3 Support awareness initiatives such as partnerships, events, or PR (if applicable)
Reporting & Collaboration
1 Own analytics reporting for campaign performance, lead quality, and content impact
2 Work closely with Sales, Product, and Customer Success to ensure message-market fit
3 Use marketing automation and CRM tools (e.g., HubSpot, Zoho, Salesforce) to segment,
score, and nurture leads
Ideal Candidate Profile
58 years of B2B marketing experience with at least 3 years in
integrated/digital/performance roles
Proven track record of running full-funnel B2B campaigns that deliver qualified leads
Experience managing paid campaigns (Google/LinkedIn) and content teams
simultaneously
Strong understanding of B2B buyer personas, lead nurturing, and sales alignment
Familiarity with tools like HubSpot, GA4, SEMrush, LinkedIn Campaign Manager,
WordPress

Excellent communication, project management, and cross-functional collaboration skills
Bonus Points If You Have :
Experience with account-based marketing (ABM)
Exposure to enterprise SaaS / cloud / infra / hosting / IT services marketing
Basic knowledge of creative tools (Canva, Figma) or video scripting

Industry type
Beauty & Personal Care
Department
Marketing & Communication
Role
Marketing Manager
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate

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Team FinJo

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