Job Description

Marketing And Growth Lead

Job highlights
Post-Graduation in Management with 6-10 years in FMCG or consumer-facing industries

Lead consumer insights, define brand positioning, and develop digital marketing strategies
Job match score

Early Applicant

Key Skills

Location

Work Experience

7 – 11 Years

1 Vacancy

Not disclosed

Mumbai (All Areas)
Must have key skills
Digital Marketing,Brand Strategy
Other key skills
brand positioning,CAC,ROAS,online campaigns,ROI
Job description
What you’ll do
Purpose of the Role:
The role is responsible for supporting digital business initiatives by building brands that deliver category-defining products and drive strong, sustainable growth. It focuses on identifying product-market fit, developing sharp brand narratives, and scaling demand profitably.

Qualification & Experience

Post-Graduation in Management (preferably from a premier institute)
6 to 10 years of experience in FMCG or consumer-facing industries
Key Deliverables of the Role

Lead deep consumer insighting to uncover unmet needs, behavioral triggers, and whitespace opportunities
Define and refine positioning, packaging, and pricing based on market testing and feedback
Develop and own the end-to-end digital marketing strategy across performance, content, and social channels to drive trials and conversions
Design and execute GTM plans for new product launches with strong digital-first narratives
Track and optimize conversion funnels using analytics and A/B testing
Build key metrics dashboards to monitor CAC, LTV, RoAS, and retention
Integrate customer feedback into ongoing marketing and product evolution
Craft an authentic brand narrative rooted in purpose and audience relevance
Drive cross-functional alignment on brand strategy, positioning, and customer promise
Knowledge, Skills & Competencies

Consumer insights and behavioral understanding
Product-market fit and brand strategy
Digital marketing expertise
Data analytics and commercial acumen
Strategic thinking and leadership
Innovative and experimental mindset
Reporting Relationship:
Reports to: Head Digital Business

Industry type
FMCG
Department
Marketing & Communication
Role
Growth Marketing
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
, MBA/PGDM in Any Specialization

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About company
Leading personal calre and food brand

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