Job Description

Marketing Manager – SAAS

Job highlights
8-10 years of digital marketing experience with a focus on B2B demand generation and sales funnel management

Drive revenue growth through multi-channel marketing campaigns, collaborate with SEO and PPC teams, and manage lead generation strategies
Job match score

Early Applicant

Key Skills

Location

Work Experience

5 – 10 Years

2 Vacancies

₹ 14-20 Lacs P.A

Mumbai (All Areas), Goregaon
Must have key skills
SAAS
Other key skills
B2B,Growth Marketing,Growth Strategy,Strategic Planning,360 Degree Performance Marketing,Demand Generation,Sales Enablement,B2B Lead Generation,CRM
Job description
What you’ll do
Job Title: Brand/Digital Marketing Manager

Department: Digital Marketing
Location: Goregaon (West), Mumbai

About the Role:
We are looking for a passionate and results-driven Digital Marketing Manager to join our dynamic team. This role is focused on driving growth, generating revenue, and building brand awareness across multiple digital channels. You will collaborate with various teams, including SEO, PPC, Design, and Content, to strategize, execute, and analyze digital marketing campaigns that target customer acquisition, engagement, and conversion. The ideal candidate will have hands-on experience in B2B demand generation, lead generation, and sales funnel management, with a strong background in digital marketing strategies and tools.

Key Responsibilities:

Revenue Generation & Growth: Own and execute campaigns aimed at driving revenue and achieving growth targets across digital channels.
SEO & PPC Collaboration: Work closely with in-house SEO and PPC teams to monitor, track, and optimize organic and paid traffic performance, conversions, and KPIs.
Campaign Management: Design, implement, and analyze multi-channel marketing campaigns for customer acquisition, conversion, and retention. Leverage marketing automation and web analytics tools to measure and optimize campaign effectiveness.
Website & Content Management: Oversee and optimize the structure and content of both regional and global websites to ensure they are engaging, user-friendly, and conversion-oriented. Conduct regular usability checks to ensure maximum localization and relevance for target audiences.
Brand Awareness & Visibility: Build and promote brand awareness through online press releases, blogs, social media, and industry-specific content, ensuring the brand reaches the right audience.
Collaboration with Cross-functional Teams: Work with designers and content creators to improve website design, develop new webpages, and refresh online marketing materials to maintain consistency and engagement.
Content Strategy & Development: Create content briefs, copy, and design briefs for internal teams, ensuring that all content is relevant, aligned with business goals, and optimized for SEO and conversion.
Sales Collateral Development: Develop and manage sales enablement content including presentations (PPTs), brochures, case studies, whitepapers, infographics, guides, and reports that help drive demand generation and lead qualification.
Lead Generation & Funnel Management: Manage demand and lead generation strategies, working with sales teams to optimize the sales funnel (TOFU, MOFU, BOFU). Develop lead nurturing campaigns and help drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
Email Marketing: Develop and execute data-driven email marketing campaigns, including content creation, segmentation, automation, and performance analysis.
Channel Partner Marketing (Preferred): Work on building and engaging channel partner marketing programs to expand reach and generate leads.

Key Skills & Qualifications:

Experience: 8-10 years of hands-on experience in digital marketing, with a focus on B2B demand generation, lead generation, and digital sales funnel management.
Education: MBA from a reputed institute (preferred), with a strong background in digital marketing and/or product marketing (especially SaaS).
Digital Marketing Expertise: Deep knowledge of SEO, PPC, organic marketing, and paid media strategies.
Technical Skills: Basic understanding of HTML, JavaScript, and CSS is a plus; familiarity with web analytics and digital marketing automation tools (e.g., Google Analytics, HubSpot, Marketo).
Sales & Funnel Management: Strong understanding of MQL/SQL, TOFU/MOFU/BOFU, and the entire sales funnel process from lead generation to conversion.
Creative & Analytical Mindset: Ability to create innovative marketing campaigns, evaluate market trends, and analyze data to make data-driven decisions.
Content Creation: Experience in creating, managing, and optimizing sales collateral, email marketing campaigns, and digital content across various platforms.
Communication Skills: Excellent written and verbal communication skills, with the ability to present and communicate strategies and results effectively to stakeholders.
Team Player: Ability to work cross-functionally with sales, design, product, and other teams to execute integrated marketing campaigns.
Curiosity & Adaptability: A passion for learning, staying updated with digital marketing trends, and willingness to experiment with new strategies.

Preferred Skills:

SaaS Marketing: Experience in marketing software-as-a-service (SaaS) products is a significant advantage.
Channel Partner Marketing: Knowledge of building and managing partner marketing programs, especially in a B2B environment.

What We Offer:

A dynamic and fast-paced work environment.
Opportunities for professional growth and development.
Competitive salary and benefits package.
Collaborative team culture with an emphasis on creativity and innovation.

Industry type
Miscellaneous
Department
Marketing & Communication
Role
Digital Marketing – Other
Role category
Digital Marketing
Employment type
Full Time, Permanent
Education
B.Tech/B.E. in Any Specialization, Any Graduate

Create an alert for similar jobs
Digital Marketing – Other, Mumbai (All Areas)

About company
About Crimson AI:
We are a trusted partner worldwide for scientific and corporate communications and are proud to be recognized as a Great Place to Work certified organization, further affirming our commitment to fostering a supportive and rewarding environment for our team members. Our team comprises of people who are enthusiastic and passionate about everything they do. Moreover, our open culture to learn, share, and grow with each other is what motivates them to carve a niche for themselves and Crimson. Crimson offers a robust ecosystem of services with cutting-edge AI and learning products for researchers, publishers, societies, universities, and government research bodies worldwide. With a cohort of ML engineers, linguists, software engineers, DevOps specialists, and product managers, each member brings a wealth of expertise and a passion for excellence. If you’re looking to make a meaningful impact, thrive on solving complex problems, and want to join our passionate team of researchers and engineers, we invite you to explore a career with us. Lets scale new heights together!

About Crimson Interactive Pvt. Ltd
www.crimsoni.com.
We are absolutely ecstatic and immensely proud that Crimson has achieved the prestigious recognition of being officially certified as a Great Place to Work! Crimson is best defined as an organization that encourages innovation, employs creativity, and implements invention of nascent yet brilliant ideas, out-of-the-box strategies, and creative renditions of minds that work together to progress steadily. We provide Editorial Services to individual clients and corporate customers worldwide. We have over 20,00,000+ clients spanning more than 125 countries. Under the brands Enago, Voxtab, and Ulatus, Crimson works with a pool of highly skilled freelance professionals and a dynamic and constantly growing in-house team. We provide specialized services to researchers, journals, and information specialists from various fields including medicine, biomedical sciences, physical sciences, and humanities. With a global presence, including 10 international offices, we cater to the communication needs of the scientific community and corporates

Know about our Culture:
Crimson Culture nurtures Crimsonites to give their best and become the greatest version of themselves, personally and professionally. We offer a secure, safe, and rewarding ecosystem to establish a successful long-term career. In a nutshell, Crimson¢s culture empowers everyone to speak freely, learn passionately, work flexibly, and grow fearlessly. Let¢s take a closer look at some of the pillars of our Culture!
Open Communication | Meritocracy | Creative Thinking | Keeping it Light | Customer Centricity | I am Crimson Join the ranks of our Great Place to Work team

Global exposure: Crimson has a diverse employee base that serves international customers across 125 countries. You have a unique opportunity to work with global talents from different parts of the globe with different specializations and backgrounds. At Crimson, we have regional and global projects where you will find something new, dynamic and challenging to work on. Hard work, perseverance, and the eagerness to learn are all that you need to flourish at Crimson!

Growth & Benefits: Growth to us is learning something new every day. We not only provide you role-specific grooming and training but also facilitate your progression through a multitude of opportunities and platforms for you to develop your skill and personality, personally and professionally.

Culture & Diversity: Our team comprises of a mix of fresher¢s and experienced professionals from India, Japan, Taiwan, Korea, China, USA, UK, Colombia, Italy, Kazakhstan, etc. Crimson¢s fantastic work culture helps every employee feel a valuable part of a bigger team, while retaining their individual beliefs and culture.

Our ideologies & beliefs: At Crimson, growth is synonymous with progress, and our efforts are focused to offer flexibility and an environment for every employee to learn, share and grow. Our programs and culture facilitate our Crimsonites with all the elements required to build a strong and successful professional career. In all that we offer to our Crimsonites, there are four main ideologies and beliefs that form the framework to the benefits we provide.

Awards and Recognition:
Crimson Interactive Awarded as Great Place to Work-2024-2025
Sharad Mittal wins et global Indian leaders awards 2022 for excellence in AI & NLP
Crimson recognized with the national best employer brands award, 2021 by the world HRD congress
The employer branding institute honours crimson interactive as Asia best employer brand for 2021
Crimson conferred with the silver Stevie award in the employer of the year category ¢ Crimson clinches 3 awards from human resource association India – 2017
Shilpa Mittal – Best Woman Entrepreneur Award 2017

Connect with us on, LinkedIn, Facebook, Twitter & Instagram to remain abreast with the latest developments – https://www.crimsoni.com/ Trinka.ai – https://www.crimsoni.com/brand-trinka.html RAxter.io – https://www.crimsoni.com/brand-raxter.html
Headquarters
1001,10TH FLOOR,TECHNIPLEX-II,VEER SAVARKAR FLYOVE R, S V ROAD,GOREGAON WEST , MUMBAI, Maharashtra, India