Sales Officer (North Region)
Job Description
Sales Officer (North Region)
Job description
What you’ll do
We are hiring for multiple FMCG Companies at PAN India.
We have very large clients in FMCG Sector and we are hiring for multiple roles: Sales Officer, TSE, ASE, TSM and ASM
Industry: FMCG (Fast-Moving Consumer Goods)
Department: Sales General Trade
Reporting To: Area Sales Manager / Territory Sales Manager
Job Purpose:
To drive secondary sales, enhance product visibility, and manage distributor and retail network in the assigned territory for general trade channels, contributing to overall volume growth and market share.
Key Responsibilities:
Sales Achievement:
Achieve monthly, quarterly, and annual sales targets in the assigned territory.
Monitor SKU-wise and outlet-wise performance.
Distributor Management:
Appoint, manage, and develop distributors.
Ensure healthy ROI and timely claim settlement for distributors.
Monitor stock levels and order replenishments.
Retail Coverage:
Plan and execute regular market visits to ensure availability, visibility, and placement of products.
Ensure coverage of retail outlets as per beat plan and route-to-market (RTM) strategy.
Promotions & Visibility:
Execute trade promotions, schemes, and activations effectively at retail level.
Ensure proper placement of POSM materials and merchandising tools.
Relationship Management:
Build and maintain strong relationships with key retailers and wholesalers.
Address retailer grievances and ensure service excellence.
Market Intelligence:
Track competitor activities, pricing, schemes, and market trends.
Share timely inputs and reports with the management.
Reporting & Compliance:
Submit timely sales reports, beat plans, and claim documents.
Ensure adherence to company policies and ethical standards.
Key Requirements:
Education: Graduate in any discipline (MBA preferred but not mandatory)
Experience: 4 years+ in FMCG general trade sales
Skills:
Good communication and negotiation skills
Strong execution and market connect
Proficiency in MS Excel and reporting tools
Basic understanding of distributor management systems (DMS)
Competencies:
Result Orientation
Customer Focus
Market Understanding
Problem Solving
Execution Excellence
Team Collaboration
Industry type
FMCG
Department
Sales & Business Development
Role
Field Sales Executive
Role category
Retail & B2C Sales
Employment type
Full Time, Permanent
Education
Any Graduate
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About company
Our client is a leading player in the Fast-Moving Consumer Goods (FMCG) industry, known for delivering high-quality, trusted products that form an essential part of everyday life for millions of consumers. With a strong presence across urban and rural India, the company operates in categories such as [e.g., personal care, home care, food & beverages, health & wellness, etc.], offering a diverse portfolio of market-leading brands.
The companys distribution network spans nationwide with a robust presence in general trade, modern trade, and e-commerce channels, ensuring last-mile connectivity and product availability even in remote areas. Driven by innovation, operational excellence, and a deep understanding of consumer behavior, [Company Name] continues to grow and lead across categories by staying relevant to the evolving needs of Indian households.
Culture and Values:
At its core, the company fosters a people-first culture, offering a dynamic and performance-driven environment. It invests significantly in employee development, sustainability initiatives, and community welfare, making it not only a strong business but also a responsible corporate citizen.
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