Job Description

Senior Marketing Executive

Job highlights
MBA in Marketing with 3–6 years of experience in FMCG/OTC/Health & Nutrition sectors; strong understanding of Trade Channel Marketing

Execute marketing plans for OTC and Sports Nutrition categories, manage ATL/BTL activities, handle digital marketing campaigns, and analyze campaign performance
Job match score

Early Applicant

Key Skills

Location

Work Experience

5 – 10 Years

1 Vacancy

₹ 8-12 Lacs P.A

Gurugram
Must have key skills
Atl,Btl,Marketing
Other key skills
Brand Activation,Promotions,Brand Campaigns,Btl Activity,Marketing Activities,Atl Btl,Brand Awareness,Branding,Btl Activation
Job description
What you’ll do
Job Title: Sr. Executive / Assistant Manager Marketing
Department: Marketing
Location: Gurugram
Reporting To: Marketing Manager / Head of Division
CTC Range: 10–12 LPA

Job Purpose:

To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth.

Key Responsibilities:

Execute and monitor marketing plans for the OTC and Sports Nutrition categories.
Work closely with trade channels to drive brand visibility and sales performance.
Plan and manage ATL/BTL activities including promotions, events, and on-ground activation.
Handle digital marketing campaigns and coordinate with media agencies.
Manage media budgets in the range of 3–5 crores, ensuring ROI-focused spends.
Liaise with the field force to ensure marketing initiatives are well integrated on-ground.
Collaborate with sales, product, and creative teams to ensure brand consistency.
Analyze campaign performance and consumer trends to recommend marketing improvements.
Candidate Requirements:

Qualification: MBA in Marketing (mandatory)
Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors)
Skills:
Strong understanding of Trade Channel Marketing
Experience with ATL/BTL and Digital Branding
Media planning and budget handling experience
Good communication, coordination, and analytical skills
Preference: Male candidate (as per field travel requirements)
Industry type
Pharmaceutical & Life Sciences
Department
Marketing & Communication
Role
Marketing – Other
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate, Any Postgraduate

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Marketing – Other, Gurugram

About company
Founded in 1984, Morepen Laboratories(www.morepen.com) has established itself as a prominent leader in pharmaceutical industry, renowned for its high quality products and innovative solutions. The company offers a diverse range of products API, diagnostics and over-the-counter items. Morepen is dedicated to enhancing global health through its advanced research and development efforts.

Headquarters
2ND FLOOR, BLOCK-C, DLF CYBER PARK UDYOG VIHAR, SE CTOR 20, Gurgaon Haryana , GURGAON, Haryana, India