Job Description

Tech Product Marketing Manager – Demand Generation,Campaign Management

Job highlights
MBA in Marketing with 8-12 years of B2B Product Marketing experience in Enterprise Technology

Lead market intelligence, develop product messaging, and drive demand generation through integrated campaigns
Job match score

Early Applicant

Key Skills

Location

Work Experience

8 – 12 Years

Not mentioned

Not disclosed

Mumbai, Thane
Must have key skills
B2B Marketing,Enterprise Software Marketing,Software Product Marketing,Demand Generation
Other key skills
Brand Marketing,Go-To-Market,brand building,Online Campaign Management,SaaS,SEO,Product Launch
Job description
What you’ll do
Position – Tech Product Marketing Manager – Demand Generation, Campaign Management & SEO / B2B Tech Products

Mandatory Criteria

We are looking for core experience in B2B Tech Product Marketing.

The Role

The organisation is looking for an experienced Product Marketing Manager to lead and scale the marketing function for a high-growth B2B Software Organisation.

The ideal candidate will bring in 8+ years of experience in B2B Marketing Strategy and Execution, with strong expertise in Enterprise Technology Markets and a proven record of driving Brand Growth, Product Positioning, and Market Differentiation.

This is a strategic role requiring a balance of Market Insight, Product Marketing expertise, and Stakeholder Management Capability.

Span of Control: Create Marketing Roadmap for a B2B Product Organisation and own its Execution

Qualification: MBA in Marketing

Experience: 8-12 years in B2B Product Marketing.

Reporting to: COO

Job Responsibilities

Product Marketing
– Lead market intelligence, competitive analysis, and customer insights to guide positioning and differentiation.
– Develop and maintain clear product messaging and value propositions tailored to enterprise buyers.
– Partner with product management to define go-to-market strategies, launch plans, and sales enablement tools.
– Create compelling collateral, case studies, and solution briefs that articulate business value and outcomes.

Brand & Communication
– Shape and strengthen the companys brand narrative and positioning in target markets.
– Lead corporate communications, PR, analyst relations, and industry event participation.
– Champion content marketing initiatives such as whitepapers, webinars, and thought leadership programs.

Strategic Leadership
– Define and execute the end-to-end marketing strategy aligned with business growth objectives.
– Position the company as a category leader in the B2B software space through brand building and thought leadership.
– Partner with executive leadership to ensure marketing priorities are aligned with sales, product, and customer success goals.

Demand Generation & Growth
– Drive pipeline growth through integrated campaigns, events, partnerships, and account-based marketing.
– Collaborate closely with sales to ensure lead quality, conversion, and ROI.
– Establish and track KPIs for campaign performance and customer acquisition.

Stakeholder Management
– Build and mentor a high-performing marketing team spanning product marketing, demand generation, and communications.
– Foster a culture of accountability, creativity, and cross-functional collaboration.
– Manage relationships with external agencies and ecosystem partners.

Candidate Profile

Experience and Competencies

– 8-12 years of experience in B2B Product Marketing, in the Enterprise Technology or Product based organisations.

– Strong background in product marketing and go-to-market execution for enterprise software/SaaS.

– Demonstrated success in brand building, demand generation, and sales enablement.

– Track record of working closely with product and sales leaders to drive measurable impact.

– Excellent leadership, communication, and stakeholder management skills.

– MBA/PGDM in Marketing, Business, or related field (preferred).

Industry type
Software Product
Department
Marketing & Communication
Role
Marketing Manager
Role category
Marketing
Employment type
Full Time, Permanent
Education
Any Graduate, MBA/PGDM in Any Specialization, Doctorate Not Required

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About company
LeanFlo Inc. is a one-stop-shop for startups and small businesses to avail all the services they require to start, scale and manage their businesses. We act as an extended arm of our client’s business which helps them stay lean and still manage to execute all the functions like a large organisation.
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