Job Description

CRM & Retention Marketing Manager -WhatsApp/Email/Lifecycle Automation

Job highlights
3-6 years hands-on experience in Email & WhatsApp Marketing; experience with WhatsApp API platforms and email platforms; strong understanding of automation flows and CRM revenue reporting

Own, build, optimize, and scale WhatsApp & Email marketing ecosystem; manage automation flows and campaigns; coordinate with various teams for growth and optimization
Job match score

Early Applicant

Key Skills

Location

Work Experience

3 – 6 Years

1 Vacancy

₹ 5-8 Lacs P.A

Hiring office located in India

Remote
Must have key skills
Whatsapp Marketing,Retention Management,Email Marketing,Sms Marketing
Other key skills
Push Notification,Loyalty Programs,Retention Marketing,Customer Retention,Crm Marketing,Email Campaign
Job description
What you’ll do
Only candidates with hands-on experience building WhatsApp & Email automation for eCommerce brands should apply. Freshers & support-only profiles will not be considered.

We are a fast-growing D2C Fashion Jewellery & General Merchandise brand with strong paid acquisition via Google & Meta. We are now building a serious retention engine to grow repeat purchases, LTV, and profitability using WhatsApp & Email automation.

ROLE OVERVIEW

We are looking for a hands-on CRM & Retention Marketing Manager who can own, build, optimize, and scale our entire WhatsApp & Email marketing ecosystem. This role directly impacts repeat revenue and profit.

This is NOT a customer support role it is a revenue-focused automation & lifecycle marketing role.

KEY RESPONSIBILITIES

WhatsApp Marketing & Automation

Build and optimize:
Abandoned cart recovery
Browse abandonment
COD confirmation & NDR recovery
Order updates & delivery flows
Post-purchase upsell & cross-sell flows
Manage WhatsApp tools like:
Interakt, WATI, AiSensy, Gupshup, etc.
Run broadcast campaigns for:
New launches
Offers
Festive sales
Optimize:
Opt-in rates
Delivery rates
Click-through & revenue per broadcast
Email Marketing & Lifecycle Automation

Own and optimize:
Welcome series
Abandoned cart flows
Post-purchase nurture
Win-back & reactivation flows
Plan & execute:
Weekly campaigns
Sale promotions
Product drops
Work on:
Segmentation (new vs repeat, high LTV, VIPs)
List hygiene & deliverability
Open rate, CTR & revenue per email

CRM, Data & Integration

Integrate WhatsApp & Email tools with:
Shopify / WooCommerce
Payment gateways
Logistics & COD systems
Work with:
Customer data
Funnel tracking
LTV & repeat purchase analysis
Coordinate with:
Google Ads team
Meta Ads team
Creative & tech teams

Growth & Optimization

Increase:
Repeat purchase rate
Revenue from CRM
Customer lifetime value (LTV)
A/B test:
Message copies
Offer structures
Timing & frequency
Build:
Loyalty programs
VIP segmentation
Engagement journeys
MANDATORY REQUIREMENTS (DO NOT APPLY IF THESE ARE MISSING)

3-6 years hands-on experience in Email & WhatsApp Marketing
Experience with at least one WhatsApp API platform (Interakt, WATI, AiSensy, etc.)
Experience with one or more email platforms:
Klaviyo, WebEngage, MoEngage, Mailchimp, etc.
Strong understanding of:
Automation flows
Segmentation
CRM revenue reporting
Experience in eCommerce / D2C brands
Comfort working with:
Data
Funnels
Revenue attribution
GOOD TO HAVE (BONUS SKILLS)

Experience with:
Fashion / Jewellery / Beauty brands
COD-heavy businesses
Shopify & headless setups
Knowledge of:
SMS automation
Loyalty tools
Referral marketing
PERFORMANCE KPIs FOR THIS ROLE

You will be responsible for:

% Revenue contribution from CRM
Repeat purchase rate
Abandoned cart recovery %
COD confirmation success %
Flow-wise & campaign-wise revenue
WHAT YOU WILL GET

Ownership of the full CRM lifecycle
Large customer base & real data to scale with
Direct impact on company profitability
High growth learning curve in D2C
Career growth into Head of Retention / Lifecycle Marketing
Industry type
Internet (E-Commerce)
Department
Marketing & Communication
Role
Marketing and Communication – Other
Role category
Marketing and Communication – Other
Employment type
Full Time, Permanent
Education
Any Graduate, Any Postgraduate

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Marketing and Communication – Other, India

About company
We are a growing portfolio of consumer D2C brands in the Fashion Jewellery & Lifestyle category, focused on delivering high-quality, trend-forward products through modern eCommerce experiences.

Headquarters
Chennai, India
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