Job Description

GM- Domestic SALES- General Trade (Shri Lal Mahal)

GM- Domestic SALES- General Trade (Shri Lal Mahal)
VI Exports- Shri Lal Mahal

4.6
(43 Reviews)

100+ applicants
Posted 3 days ago
Job detailsAbout companyReviews
Job highlights
Minimum 15 years in sales with 5+ years in senior leadership in FMCG

Lead and manage sales operations, develop strategic sales plans, expand distribution networks
Job match score

Early Applicant

Key Skills

Location

Work Experience

15 – 22 Years

1 Vacancy

₹ 14-20 Lacs P.A

New Delhi
Must have key skills
Gt Sales
Other key skills
FMCG Marketing,Modern Trade,FMCG Sales,General Trade,General Trade Sales
Job description
What you’ll do
Job Title: General Manager General Trade Sales
Industry: FMCG
Experience Required: Minimum 15 Years

Home

Compensation: 15 to 20 LPA

Job Summary:

We are seeking an experienced and result-oriented General Manager General Trade Sales to lead and drive our FMCG general trade sales operations. The ideal candidate must have a proven track record of managing large teams, driving sales growth, building distribution networks, and achieving business objectives in the FMCG sector.

Key Responsibilities:

Develop and execute strategic sales plans to achieve business targets in general trade channels.
Lead, mentor, and manage a large sales team (regional managers, area sales managers, and sales officers).
Expand and strengthen distributor/dealer networks to maximize market penetration.
Monitor sales performance, analyze market trends, and implement corrective measures for achieving targets.
Build strong relationships with distributors, wholesalers, and key trade partners.
Drive execution of promotional activities, trade marketing initiatives, and product launches.
Collaborate with cross-functional teams (Marketing, Supply Chain, Finance) to ensure smooth sales operations.
Implement systems and processes to improve productivity, efficiency, and cost-effectiveness.
Ensure compliance with company policies, pricing guidelines, and trade terms.
Regularly report to senior management on sales performance, forecasts, and business insights.
Key Requirements:

Minimum 15 years of experience in sales, with at least 5+ years in a senior leadership role in FMCG general trade.
Proven expertise in team management, distribution expansion, and revenue growth.
Strong understanding of FMCG sales dynamics, retail landscape, and trade marketing.
Excellent leadership, negotiation, and communication skills.
Data-driven with strong analytical and problem-solving abilities.
Ability to work under pressure and deliver results in a competitive market.
Educational Qualification:

Graduate in any discipline (MBA/PGDM in Sales & Marketing preferred).
Industry type
FMCG
Department
Sales & Business Development
Role
Regional Sales Manager (B2B)
Role category
Enterprise & B2B Sales
Employment type
Full Time, Permanent
Education
Any Graduate

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Regional Sales Manager (B2B), New Delhi

About company
Established in 1907 by a visionary farmer from Uttar Pradesh, Shri Lal Mahal has grown into the largest Basmati rice exporters in India. With over a century of commitment to quality and integrity, the company is the largest manufacturer and exporter of both basmati and non-basmati rice, with an impressive record of processing 3,000 MT of rice daily. It made history in 1978 as the first rice exporting companies in India to export 5,000 MT of Basmati rice to Europe and set a record with 16 rice shipments in a single month. Today, Shri Lal Mahal stands as a proud supplier of premium rice, wheat, spices, and agro products to over 44 countries, including markets in Europe, North America, Southeast Asia, Australia, and the Middle East.

Shri Lal Mahal is among the top 10 rice exporters in India, and one of the leading manufacturers of basmati, non-basmati, and pesticide-free basmati rice. We offer a diverse range of raw, steam, White Sella, and Golden Sella rice, featuring authentic taste, purity, and aromatic flavour. The company produces a leading brand of rice called SHRILALMAHAL, the top rice export company in India, is available across 7 continents of the globe and more than 44 countries of the world.