Job Description

Marketing Manager FMCG

Job highlights
MBA/PGDBM with 8-12 years of FMCG marketing experience and strong analytical skills

Lead marketing strategies, manage brand presence, conduct market research, and oversee promotional activities
Job match score

Early Applicant

Key Skills

Location

Work Experience

8 – 10 Years

4 Vacancies

₹ 7-12 Lacs P.A

Delhi / NCR(Dilshad Garden)
Must have key skills
meet deadlines
Other key skills
presentation,branding
Job description
What you’ll do

We are a Delhi-based company with a vast portfolio of highly-effective Ayurveda-based healthcare and beauty products and solutions, targeted to the mid to upper segments of the market. Our products are sold through pharmacies, ayurvedic clinics, leading e-Commerce platforms as well as our own portal.

Job Description: Marketing Manager FMCG
Location: Delhi
Education: MBA/PGDBM from a reputed institute
Experience: 8-12 years
Department: Marketing
We have an opening for a dynamic and result-oriented Marketing Manager to lead the marketing efforts of the company, reporting directly to the company leadership. The position involves assuming complete responsibility to help evolve and oversee marketing strategies involving product development, pricing, distribution and all promotional activities, as well as directly handling all day-to-day marketing activities to ensure smooth and timely implementation in coordination with sales, finance, HR and production departments and all external resources such as market research, communication agencies, e-commerce platforms and all other relevant vendors.

KEY RESPONSIBILITIES:

Brand Management & Promotion
Assist in developing and executing marketing plans for assigned product categories.
Support new product launches, packaging updates, and promotional campaigns.
Work with creative, media, digital, and PR agencies to develop impactful campaigns.
Market Research & Analysis
Conduct regular market research to identify consumer needs, emerging trends, and competitor activities.
Provide insights and recommendations to guide brand and product strategies.
Sales & Trade Marketing Support
Collaborate with sales teams to ensure consistent brand presence across channels (modern trade, general trade, e-commerce).
Plan and execute trade promotions, in-store displays, and point-of-sale materials.
Digital & Social Media Marketing
Manage brand presence on digital platforms including social media, e-commerce listings, and influencer campaigns.
Monitor performance metrics and optimize campaigns for higher engagement and ROI.
Event & Activation Management
Organize product sampling, sponsorships, and brand activation events.
Coordinate participation in trade fairs, exhibitions, and promotional events.
Reporting & Performance Tracking
Track key marketing KPIs (brand awareness, market share, sales uplift from promotions).
Prepare periodic reports and presentations for management review.
Budget & ROI Management
Manage marketing budgets effectively and ensure measurable impact of initiatives.
QUALIFICATIONS & SKILLS

Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
812 years of experience in marketing, most of it in FMCG or consumer products marketing.
Strong understanding of consumer behaviour, branding, and trade marketing.
Proficiency in MS Office (Excel, PowerPoint) and familiarity with digital marketing tools.
Excellent communication, presentation, and interpersonal skills.
Creative thinker with strong analytical and problem-solving abilities.
Ability to manage multiple projects, meet deadlines, and work cross-functionally.
KEY COMPETENCIES

Strong project management skills.
Initiative and drive for results.
Strong coordination and organizational skills.
Adaptability in a fast-paced, competitive environment.
Experience in managing large-scale ATL/BTL/digital campaigns.
Strong analytical, commercial, and consumer insight orientation.
Excellent communication and stakeholder management skills.
REPORTING STRUCTURE

Reports to: MD
Works closely with External Consultants, Sales, Trade Marketing, Digital Marketing, and Supply Chain teams.
WHAT WE OFFER

Competitive remuneration.
Opportunity to lead high-visibility brands in a competitive FMCG category.
Dynamic work environment with exposure to strategy, innovation, and execution.
Career advancement in a performance-driven, growth-oriented organization.
Industry type
FMCG
Department
Marketing & Communication
Role
Marketing Manager
Role category
Marketing
Employment type
Full Time, Permanent
Education
, MBA/PGDM in Marketing

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Marketing Manager, Delhi / NCR

About company
A trusted global tech-enabled services partner for governments and citizens, BLS International is amongst the top two players globally in this domain. It is a preferred partner for Embassies and Governments across the world, having an impeccable reputation for setting benchmarks in the domain of visa, passport, consular, e-governance, attestation, biometric, e-visa and retail services. It also provides citizen services to state and provincial governments. The company is recognized as ‘Best under a Billion Company” by Forbes Asia and is amongst “Fortune India’s Next 500 companies”.

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